Tag
Data Management
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Executive LeadershipArticleOver 2 years old
Why Data Strategy Success Starts With the CEO
Who is responsible for driving data strategy in your association? If you didn't say the CEO or executive…
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MembershipArticleOver 2 years old
Build a Centralized Data Management Strategy
Every association wants to build strong relationships with members. Centralized member data can give associations a real-time view…
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OperationsArticleOver 2 years old
Five Steps for Developing an Effective Organizational AI Roadmap
The buzz around AI isn’t just noise—it’s a sign of the transformative impact this emerging technology is having…
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Organizational StrategyArticleOver 2 years old
A Primer on AI for Associations
The digital landscape is ever evolving, and one of the major technology buzzwords this year has been artificial…
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Five Key Legal Issues to Consider When It Comes to Generative AI
As artificial intelligence tools, such as ChatGPT, continue to evolve and become more commonplace, many trade and professional…
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MembershipArticleOver 2 years old
Use Data to Inform Your Member-Recruitment Strategies
Data can guide many types of strategies that associations develop, including how they recruit members. With that in…
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GovernanceArticleOver 2 years old
A Few Ways to Improve Your Organization’s Cybersecurity in 2023
It’s both amazing and terrifying how fast the cybersecurity industry has exploded over the last 20 years. It’s…
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Organizational StrategyArticleOver 2 years old
Will Hybrid Office Challenges Ease in 2023?
Organizations are still struggling to find the remote-work sweet spot. One (potentially risky) suggestion: Let individual teams make…
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Organizational StrategyArticleOver 2 years old
Mitigate Exposures With an Enterprise Risk Management Strategy
Associations cope with myriad risks every day. From operational exposures like slips, trips, and falls, to employment practices…
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MembershipArticleOver 2 years old
Initial Steps for Putting Your Member Data to Work
Data has long been important to associations as it drives fundamental operations like billing, renewals, and member information.…
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Executive LeadershipArticleOver 2 years old
Three Ways to Better Serve Members—and Your Team
As the National Association for College Admission Counseling’s (NACAC) inaugural chief experience officer, it is my responsibility to…
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Marketing / CommunicationsArticleOver 2 years old
Four Ways Apple Changed Your Marketing—and Three Solutions to Fix It
Association marketers have largely tamed the complexities of pandemic-era communications; now it’s time to contend with the next…
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LearningArticleOver 2 years old
Data Lake vs Data Warehouse: What’s The Difference?
Associations looking for a new data-management solution might consider data lakes or data warehouses—but they also need to…
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OperationsArticleOver 2 years old
Four Cybersecurity Tips for Protecting Member and Organizational Data
With cybersecurity threats on the rise, it is important for associations to take steps to protect themselves and…
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Marketing / CommunicationsArticleOver 2 years old
Is Hyper-Targeted Marketing Worth the Risks?
We’ve all experienced hyper-targeted marketing, even if we aren’t always aware that it was happening. For example, maybe…
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OperationsArticleOver 5 years old
How to Manage Remote Workers Without Ruining Morale and Trust
The rise of remote work allowed opportunities for associations to continue to serve their members during the pandemic,…
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Marketing / CommunicationsArticleOver 5 years old
How to Boost Website Engagement With A/B Testing
Member engagement is a key measure of an association’s marketing success. One way to track this engagement is…
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Organizational StrategyArticleOver 5 years old
Three Ways to Make Virtual Teams More Effective
The pandemic forced many organizations to adopt a virtual workforce, and many organizations are now re-envisioning familiar workplace…
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GovernanceArticleOver 5 years old
Don’t Let Association Data Myths Hold Back Your Analytics
The ability to engage in data analysis is not a destination, it is a muscle your staff possesses—and…
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Organizational StrategyVideoOver 5 years old
The Value of a Data-Driven Culture and How to Make It Happen in Your Organization
The Value of a Data-Driven Culture and How to Make It Happen in Your OrganizationAired : Friday, April…
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Organizational StrategyArticleOver 5 years old
Drive Your Organization’s Story Through Culture and Data
Data has always grounded association decision-making. But now it is moving beyond spreadsheets, trends, and projections, and into…
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MembershipArticleOver 5 years old
Four Steps to Align Data With Your Mission and Goals
“Business Intelligence” can be a vague and intimidating term depending on your interpretation. And yet, the ability to…
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MembershipArticleOver 5 years old
Top Ways to Analyze Visitor Website Engagement
Now more than ever, associations must demonstrate value to retain their members. One of the keys to accomplishing…
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Marketing / CommunicationsArticleOver 5 years old
Talk About Data to Improve Your Digital Content
How is your content doing? That’s a question that leaders increasingly should be able to answer, according to…
