Tag
Digital Communication
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Social Media Mistakes of 2015
As the year nears conclusion, it’s time to review some of the biggest social media mistakes of 2015.…
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Marketing / CommunicationsArticleOver 5 years old
The State of Email Design Stinks
If you'd like to push the envelope with an email message, you might be in for a world…
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Marketing / CommunicationsArticleOver 5 years old
News Quiz: What’s Different About Twitter?
In this edition: Twitter made a change to one of its long-standing features, a major U.S. airline and…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Tell It to My Heart, Twitter
The social network receives an unusually high level of criticism over a fairly small change to its network.…
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Marketing / CommunicationsArticleOver 5 years old
Sherry Turkle’s Continued Communication Conversation
An expert familiar to Associations Now readers continues the conversation about the challenges of digital communication. Plus: a…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Flip Your Email Strategy on Its Head
Why one association communications pro says you should use email marketing to drive readers to your blog. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: How Strict is Your Social Media Policy?
How strict is your association when it comes to controlling what employees are saying online? Plus: Facebook’s (slight)…
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Marketing / CommunicationsArticleOver 5 years old
Shelly Turkle: Less Tweeting, More Talking Needed
Too much tweeting, texting, and posting is creating distance between people and making communication more superficial, according to…
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Marketing / CommunicationsArticleOver 5 years old
Report: Social Media as a News Source Is On The Rise
A new study from Pew found the percent of Americans getting news through social media is continuing to…
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Marketing / CommunicationsArticleOver 5 years old
Sherry Turkle: Why Talk Is Making a Comeback
Only now do we seem to get it: Our phone use is out of control. Ditto for tablets…
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Marketing / CommunicationsArticleOver 5 years old
Email Marketing: Time to Rethink What’s Possible
It's easy to look at something that's long been consistent and reliable—such as email marketing—and think you've mastered…
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Marketing / CommunicationsArticleOver 5 years old
Three Tips For Producing Online Video From a Popular YouTube Host
Launching a new video? Emily Graslie, host of the online educational series The Brain Scoop, shared a few…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Email Designs to Inspire You
An array of email designs that could give you ideas for your own marketing messages. Also: Take a…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: The Story Behind the New Yorker Redesign
How do you renovate an old, storied brand? And how does an illustrious history complicate efforts to move…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How Early is Too Early to Go Social?
First-graders take their first social media steps in the classroom. Also: Save your e-newsletters from Gmail embarrassment.
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Marketing / CommunicationsArticleOver 5 years old
In Defense of the Insular Social Network
A recent study that directly compared major social networks to private communities raises some fascinating questions about the…
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Marketing / CommunicationsArticleOver 5 years old
If Your Email Isn’t Mobile-Friendly, It Might Hit the Trash Bin
According to a new study by Constant Contact, mobile devices are the primary way people under the age…
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Marketing / CommunicationsArticleOver 5 years old
The “Promotions” Tab: Raise Your Eyebrow About Gmail’s Changes
When word arose about changes that the world’s largest email service made to the way it organizes messages,…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Email Marketing 101
Before you push the send button, consider whether your email is relevant to the receiver. Also: Don’t run…
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Marketing / CommunicationsArticleOver 5 years old
Email Marketing: Get More People to Open Your Emails
A new benchmarking report on email marketing, which analyzes emails from more than 800 associations, outlines some of…
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Marketing / CommunicationsArticleOver 5 years old
The Ballad of the Stranded Google Reader User
When Google announced it was shutting down the popular Google Reader app last week, many expressed anger with…
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Marketing / CommunicationsArticleOver 5 years old
Responsive Design or an App? Why Not Both?
Sometimes the best answer to a challenge is actually two answers, according to tech professionals at a conference…
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Marketing / CommunicationsArticleOver 5 years old
Massachusetts Medical Society: Mobile Medicine
How associations help tech-savvy doctors, according to the Massachusetts Medical Society.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Use Twitter Hashtags Effectively
How one association found ways to reach its goals using new forms of technology. Also: Do hashtags on…
