Tag
Marketing
-
Marketing / CommunicationsArticleOver 5 years old
When’s the Best Time to Send a Marketing Email? It’s Complicated
A recent email benchmarking guide from Campaign Monitor notes that, based on the average, the best day to…
-
Marketing / CommunicationsArticleOver 5 years old
Better Data Can Lead to Better Sponsorships
A new survey reveals that associations are not collecting enough data about their sponsorship programs. By being more…
-
Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Develop a Social Media Brand Ambassador Program
People trust word-of-mouth marketing over company messaging. Consider a social media ambassador program to bridge the gap. Also:…
-
Marketing / CommunicationsArticleOver 5 years old
Why a Trade Group Is Sponsoring the Rolling Stones’ Latest Tour
The Alliance for Lifetime Income is the exclusive sponsor for the band’s latest tour, in part because the…
-
Marketing / CommunicationsArticleOver 5 years old
Study: Content Marketing Gaining Prominence, But Weak Points Linger
A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many…
-
Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: It’s Time to Revisit Your Annual Goals
With the year halfway over, where does your association stand on its annual goals? Also: what Stories shows…
-
Marketing / CommunicationsArticleOver 5 years old
Round Up New Members With Geofencing
In today’s digital world, if you know a physical location where prospective members congregate, it’s possible to target…
-
Marketing / CommunicationsArticleOver 5 years old
Five Strategies to Ensure Your Digital Product Has a Killer Launch
Whether it involves expanding your scale or workshopping your messaging, a well-considered approach to launching a new tech…
-
Marketing / CommunicationsArticleOver 5 years old
Make a Splash With Micro-Influencers
Influencers on social media don’t always have millions of followers. To reach new audiences, the American Chemical Society…
-
Marketing / CommunicationsArticleOver 5 years old
Get the Most from Your Email Metrics
What is the first step associations need to take when looking at their email data? First look at…
-
Marketing / CommunicationsArticleOver 5 years old
The Recipe for Successful Brand Marketing
Johnny Earle grew his brand using a mix of clever packaging, personal connection, and collaboration. The opening keynoter…
-
Marketing / CommunicationsArticleOver 5 years old
How a Brand Book Can Help Shift Focus from Logos to True Branding
Your association’s brand is far more than a logo or color palette. It’s an experience your members have…
-
Marketing / CommunicationsArticleOver 5 years old
The Fix: Email Data Dive
Associations have a wide swath of email data at their disposal, but how do they use it to…
-
Marketing / CommunicationsArticleOver 5 years old
Influencer Marketing Council Fights Fraud With Best Practices List
The Influencer Marketing Council, which launched in 2017, is delivering on a promise to provide best practices for…
-
Conscious InclusionArticleOver 5 years old
Books: Let Them See You; This Is Marketing; Becoming Essential
Porter Braswell, one of Fast Company’s 100 Most Creative People in Business, is clearly frustrated as he urges more aggressive…
-
Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Secrets of the Pinterest Elite
New reporting shows what the platform’s top users have in common—and how brands can leverage that data. Also:…
-
Marketing / CommunicationsArticleOver 5 years old
Is Online Ad Placement Tanking Your Association’s Brand?
In the online advertising world, organizations often have little say about where their ads appear, but having ads…
-
Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Improve IT Maturity
IT needs often fall to the wayside, resulting in outdated processes and solutions. Also: Ask members about their…
-
Marketing / CommunicationsArticleOver 5 years old
Serve Members by Serving Their Customers
Associations are all about serving their members. But sometimes, the best way to do that is to go…
-
Meetings / EventsArticleOver 5 years old
Four Takeaways for Associations From Experiential Marketing
With brands increasingly dedicated to putting on events to strengthen consumer interest, associations could gain a lot from…
-
Marketing / CommunicationsArticleOver 5 years old
Report: Thought Leadership Has a More Direct Effect Than You Think
A recent study from Edelman and LinkedIn finds that while leaders put a lot of value into good…
-
Marketing / CommunicationsArticleOver 5 years old
How to Market on a Shoestring Budget
The big event is just a few short months away. Your organization and members are eager to begin…
-
Marketing / CommunicationsArticleOver 5 years old
Curious About SMS Marketing? These Three Strategies Could Get You Going
SMS marketing has been around a while, and holds lots of appeal due to its higher engagement and…
-
Marketing / CommunicationsArticleOver 5 years old
Five Tips for Improving Your Email Newsletter Workflow
Trying to reach your audience with an email newsletter? You need the right tools, the right processes, and…
