Tag
Marketing
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: LinkedIn Marketing 101
Leverage LinkedIn as a marketing tool to drive brand awareness. Also: Do your chapters need more support?
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Marketing / CommunicationsArticleOver 5 years old
Should You Be Using Emoji to Engage With Members?
Despite the symbols’ reputation as being fun or offbeat, people are increasingly comfortable with them in professional environments—and…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Start an Employee Advocacy Program
Influencer marketing might rein in some A-list names, but employees have more leverage with audiences. Also: lessons from…
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Marketing / CommunicationsArticleOver 5 years old
Advertising Group Builds Internal Resource for Boosting Marketing Measurement
After years of working with outside groups on marketing measurement initiatives, the Association of National Advertisers is developing…
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Meetings / EventsArticleOver 5 years old
Is a Partnership With an Independent Show Organizer Right for Your Organization?
While associations traditionally do a great job marketing events to their own membership, there is often more that…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: To Blog or Not to Blog?
Considering adding a blog to your association website? Let us sway you in the direction of yes. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: The Evolving World of Content Marketing
As content marketing shifts, so do the conversations at industry meetings like Content Marketing World. Also: More employers…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Raising the Vacation Stakes
An association industry pro puts more work into his out-of-office messages than most people do into their vacations.…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: An “Impossible” Path to Leadership
The story of Impossible Foods starts with a scientist who decided to embrace leadership for a greater cause.…
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Marketing / CommunicationsArticleOver 5 years old
Report: Email Marketers Getting Serious About Improving Their Reputations
A new report from the email deliverability firm Return Path shows that senders are getting better at protecting…
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Marketing / CommunicationsArticleOver 5 years old
How Omnichannel Marketing Can Build Relationships With Your Members
Two new reports point to member engagement challenges for associations, which could mean it’s time to test out…
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Marketing / CommunicationsArticleOver 5 years old
Make the Most of Your Social Media
From using video on your website to Snapchat at your meetings, some associations are trying new ways of…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Introducing Generation Alpha
As millennials age and Generation Z hits adulthood, “Generation Alpha” enters the frame. Also: how human-centric marketing fosters…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Risk Factors for a Starvation Cycle
If programs receive most of a nonprofit’s budget, other essential departments are at risk of a starvation cycle,…
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Marketing / CommunicationsArticleOver 5 years old
AI and Email: A Match Made in Heaven?
Artificial intelligence is increasingly becoming the tool of choice for many email marketers, who find data-driven personalization can…
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Marketing / CommunicationsArticleOver 5 years old
Basketball and Blockchain: NBA Announces a Modern Twist on Trading Cards
NBA Top Shot, a new platform being developed by the creators of a successful blockchain-based game, will allow…
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Marketing / CommunicationsArticleOver 5 years old
Three Ways for Marketing Teams to Improve Content Strategy
Marketing departments need a content strategy that aligns with the association’s mission, engages members, and allows for repurposing…
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Marketing / CommunicationsArticleOver 5 years old
Tennis Association “Idea Rally” Aims to Serve Up Growth Strategies
In a collaboration with the firm IdeaConnection, the Tennis Industry Association is holding a 10-day “Idea Rally” with…
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Meetings / EventsArticleOver 5 years old
We Asked, You Answered: Amping Up Your Event’s “Wow” Factor
From small touches that add convenience to clever visual displays that get people talking, here are just a…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Be Brave in Your Marketing Campaigns
Research shows that taking a big risk in your marketing efforts has big payoff opportunities. Also: a data…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: When Freebies Are Problematic
Offering a giveaway? Let fashion retailer Forever 21 give you a lesson in what not to do. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Do Discounts for Bad Customer Service Work? A Lesson From Newspapers
If you want to keep a subscriber—or member—happy after a customer service mishap, a discount won't be enough,…
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Marketing / CommunicationsArticleOver 5 years old
Rebranding Campaign Boosts Member Numbers and Pageviews
Two years ago, the National Ornamental and Miscellaneous Metals Association (NOMMA) was seeing a decline in membership and…
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Marketing / CommunicationsArticleOver 5 years old
Why Unstructured Member Data Is a Marketing Treasure Trove
Marketing 101 says just because a potential customer walks in your door doesn’t mean she’s going to buy…
