Tag
Marketing
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Marketing / CommunicationsArticleOver 5 years old
Email Marketing Do’s and Don’ts During COVID-19
What to do and what to avoid when it comes to connecting with your audience during the current…
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Marketing / CommunicationsArticleOver 5 years old
Startup Stories: Influencer Marketing Association
Launch: September 2019 Leadership: Executive Director Kristy Sammis Website: influencermarketing association.org The Mission | “Influencer marketing is the practice of compensating,…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: How SEO Can Generate More Than Organic Traffic
Good SEO strategies can promote any content marketing goals. Also: Be prepared to answer questions from new members.
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Marketing / CommunicationsArticleOver 5 years old
Tips for Conducting a Content Audit
Marketing departments have been talking about “content strategy” for nearly a decade. Content strategy is a big umbrella…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: How Influencers Can Help Your Email Marketing Campaigns
Work with outside voices to build a more trustworthy brand. Also: Don’t get overwhelmed by member data.
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Create a Social Listening Strategy
The steps to building a social listening strategy that gets results. Also: what an effective infographic looks like.
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Marketing / CommunicationsArticleOver 5 years old
Tour Operators Try Levity to Help Prep Public for REAL ID Shift
The U.S. Tour Operators Association is taking steps to help the public better understand the new identification rule.…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: The Rise of AI in Nonprofits
How artificial intelligence has affected nonprofits. Also: Make a splash with a viral marketing campaign.
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Marketing / CommunicationsArticleOver 5 years old
The Pros and Cons of an Internal Marketing Team
You may have lots of help from an outside agency, but adding a marketing team to your payroll…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Nonprofit Trends to Look Out for This Year
Use industry standards to inform your organization's goals and decisions in 2020. Also: setting up board members for…
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Marketing / CommunicationsArticleOver 5 years old
Turn Member Influencers Into Industry Ambassadors
If you have members who are influential in your industry or profession, consider putting them to work as…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: The Subtle Power of Inbound Marketing
Why organizations should move away from standard promotional strategies. Also: Become more efficient with digital automation tools.
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Doing Inclusive Marketing Right
What it takes to connect with diverse audiences through inclusive marketing. Also: How your association can help industry…
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Marketing / CommunicationsArticleOver 5 years old
Don’t Let Poor Personalization Harm Your Email Marketing Strategy
A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking,…
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Meetings / EventsArticleOver 5 years old
Capture Attendee Attention With Experiential Marketing Campaigns
A new Eventbrite report makes the case for embracing experiential marketing tactics in 2020 to grow your audience…
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Marketing / CommunicationsArticleOver 5 years old
3 Content Marketing Ideas For Associations in 2020
With a new decade underway, here are content marketing ideas to help you stay ahead of the association…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Finding Success Without Facebook
For some, the social media platform is no longer a part of their marketing plans. Also: What associations…
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Marketing / CommunicationsArticleOver 5 years old
Startup Stories: Influencer Marketing Association
New associations launch to fill a void in their sector. Here, newbies tell us what got them started,…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Wanna Make a Marketing Splash? Bring in a Celebrity
The Los Angeles Tourism & Convention Board has found an unexpected spokesperson—punk rock icon Henry Rollins. Also: what…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: A Leap in Nonprofit Email Open Rates
A 2019 Campaign Monitor report reveals the latest email marketing trends. Also: AARP uses VR to promote social…
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Marketing / CommunicationsArticleOver 5 years old
3 Marketing Lessons From the Newspaper Industry
In a time when the industry as a whole is struggling, newspapers have been getting creative with their…
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Members onlyMarketing / CommunicationsTemplateOver 5 years old
Email Request Form
An order form from GKAR for staff and committees requesting an email to members, collecting the purpose, sender,…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Develop a Visual Identity to Strengthen Your Brand
Attracting modern audiences means putting visual content first. Also: Cybersecurity is important for associations, too.
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Marketing / CommunicationsArticleOver 5 years old
Stay Dry: Cider Association Launches New Month
With a monthlong campaign highlighting “dry” ciders, the American Cider Association wants to ensure that everybody knows how…
