Tag
Marketing
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Freshen Up Your Email Lists
A nonprofit marketer makes the case that keeping email subscribers engaged is just as important as blocking spam.…
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Marketing / CommunicationsArticleOver 5 years old
Email Marketing and the Problem of Too Much Choice
The good news is that there are so many email marketing providers out there that you could probably…
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Marketing / CommunicationsArticleOver 5 years old
Five Steps to More Successful Sponsorship Marketing
Just about every association executive director or CEO says that increasing nondues revenue is important for the organization’s…
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Marketing / CommunicationsArticleOver 5 years old
New Insight Into Marketing Automation and Member Engagement
A new report looks at how associations are using marketing automation tools to improve marketing efficiency, boost member…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Create Content That Connects
Marketing content often falls flat. Here’s how to create content that really resonates with your audience. Also: While…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Instagram’s New Video App
Instagram just raised the stakes of mobile television with a new app. Also: Don’t blame time for a…
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Marketing / CommunicationsArticleOver 5 years old
Marketing Lessons from Adidas’ Official World Cup Ball
Every four years, Adidas produces a new ball for the World Cup, an effective attention grab for the…
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Marketing / CommunicationsArticleOver 5 years old
How Bad Was GDPR’s Impact on Email?
According to one estimate, nearly a quarter of email recipients unsubscribed in response to those GDPR privacy disclosure…
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Meetings / EventsArticleOver 5 years old
Monday Buzz: How to Handle Subcultures
Subcultures naturally pop up within organizations, and it’s important to manage them effectively to keep them from turning…
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Members onlyMarketing / CommunicationsTemplateOver 5 years old
Job Description Director of Marketing & Communications
A position description from Cape Fear REALTORS for its director of marketing and communications, covering the role's scope,…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: IHOP’s Masterful Zeitgeist Takeover
Even if you don’t like the idea of the International House of Burgers, you have to admit that…
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Marketing / CommunicationsArticleOver 5 years old
In Customer Service, High-Tech Is the New High-Touch
Before the Industrial Revolution connected consumers with an ever-expanding array of goods, people tended to base their purchase…
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Marketing / CommunicationsArticleOver 5 years old
Repurposing Power: Do You Have Gold in Your Archives?
The Society of Women Engineers built an integrated marketing and advocacy campaign from century-old letters found in its…
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Marketing / CommunicationsArticleOver 5 years old
Advertising Groups Come Together in Blockbuster Acquisition
The Association of National Advertisers will take control of the Data & Marketing Association, creating the largest association…
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Organizational StrategyArticleOver 5 years old
How Associations Can Become Data-Driven Organizations
Gone are the days when associations could create value based on what they thought members wanted. Now, smart…
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Marketing / CommunicationsArticleOver 5 years old
Dairy Industry Collaborates on Economic Impact Campaign
With an aim to show policymakers the economic impact of the dairy industry, the International Dairy Foods Association…
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Marketing / CommunicationsArticleOver 5 years old
We Know What You Want to Do This Summer
Whether it’s working diligently in the office, hitting the beach, or a a little of both, here’s how…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Shaking Things Up at #MMCCon
At ASAE’s Marketing, Membership and Communications Conference, pros are discovering new ways to reimagine strategies for associations.
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Marketing / CommunicationsArticleOver 5 years old
Nonlinear Marketing Boosts Member Recruitment and Retention
To acquire new members and retain existing ones, associations have to understand consumer behavior and embrace nonlinear marketing…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Benefits That Make It Hard to Quit
After a price increase, Amazon announces a new Prime benefit. What can associations learn from the consumer giant’s…
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MembershipArticleOver 5 years old
Membership Hack: Downsizing Newsletters
The American Academy of PAs downsized to a single e-newsletter to deliver news and information to members without…
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Marketing / CommunicationsArticleOver 5 years old
When It Comes to Messaging, Nothing Compares to A/B Testing
When Joseph Cephas, vice president of communications for the American Society of Interior Designers, began planning a member…
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Marketing / CommunicationsArticleOver 5 years old
How Associations Are Getting in the Mother’s Day Mood
From restaurants, to retailers, to ranchers (really!), Mother’s Day is bringing out a lot of excitement for trade…
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Data & Marketing Association Launches Data-Quality Initiative
The Data Quality Labeling Standards program is intended to help customers assess a third party’s data sourcing and…
