Tag
Marketing
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Marketing / CommunicationsArticleOver 5 years old
Email Group for Women Sees Fast Growth, Gains Nonprofit Status
Women of Email, a professional community, has gained about 1,500 members since starting nearly two years ago. The…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Creating Brand Identity
Could your brand identity use a refresh? Here are the essential steps to establishing an effective one. Also:…
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Meetings / EventsArticleOver 5 years old
Report: What Channels Matter Most for Event Marketing?
A new report on B2B event marketing finds that email is the biggest pre-event driver of interest, but…
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Marketing / CommunicationsArticleOver 5 years old
Email Timing: Read This Before Hitting ‘Send’
Timing is everything when it comes to your email communications. If your message arrives in a member’s inbox…
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Marketing / CommunicationsArticleOver 5 years old
Changes to Google Ad Grants Program Create Headaches for Nonprofits
A new requirement that advertisers hit a certain performance threshold to remain in Google’s Ad Grants program is…
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Marketing / CommunicationsArticleOver 5 years old
What You Should Know About the Cookie’s Crumble
One of the most fundamental tracking tools of the internet era, the browser cookie, is starting to fall…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Advocating on Social Media? Here’s What You Should Know
Social media platforms are powerful tools for advocacy, but constant algorithm updates mean your social strategy has to…
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MembershipArticleOver 5 years old
Amped-Up Membership Marketing Materials Lead to Growth
With overall membership stuck at 40,000 for several years and a new strategic goal to grow that number…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Using Personalization to Provide Value
An Association Success writer discusses the next level of personalization for organizations. Also: seemingly harmless questions you shouldn’t…
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Marketing / CommunicationsArticleOver 5 years old
NBA’s Players Association Aims to Maximize Stars’ Brand Value
The National Basketball Players Association has launched a new brand management arm, Think450, to help boost the marketing…
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Marketing / CommunicationsArticleOver 5 years old
Could Google’s Latest AMP Play Change the Email Landscape?
With its new AMP for Email endeavor, Google wants to modernize a platform that is famously developer-unfriendly. Some…
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Marketing / CommunicationsArticleOver 5 years old
Builders Association Gets a Second Life
In order to revive the faltering association, the Modular Home Builders Association launched a “Modular Home of the…
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Marketing / CommunicationsArticleOver 5 years old
The Association Behind Colombia’s Fast-Growing Floral Exports
Colombia has seen dramatic growth in recent years as a source of flower exports, with Valentine’s Day one…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Is Your Association Reaching “Perennials”?
To think outside the traditional marketing demographic labels, consider what “perennials” have to offer your association. Also: Jeff…
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Marketing / CommunicationsArticleOver 5 years old
Report: More Associations Repurposing Conference Content
The latest version of Omnipress’ State of the Conference Industry Report finds that many association pros are taking…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: How Smartphones Are Driving Internet Growth Globally
More than a quarter of a billion people first got online last year in part thanks to their…
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Marketing / CommunicationsArticleOver 5 years old
Does Your SEO Strategy Need a Rethink in 2018?
You may think you have a handle on the dark arts of search engine optimization, but the fact…
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Marketing / CommunicationsArticleOver 5 years old
Executive Summary: Kimberly Mosley, CAE
Kimberly Mosley, CAE, the president of the American Specialty Toy Retailing Association in Chicago, says that lifelong learning…
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Marketing / CommunicationsArticleOver 5 years old
How an E-Newsletter Redesign Surpassed Goals for Open Rates and Click-Throughs
An alarming rate of unsubscribes among members and nonmembers—plus an internal analysis indicating that target audiences could receive…
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Marketing / CommunicationsArticleOver 5 years old
Marketing Lessons From Budweiser: Give Your Workhorse a Breather
AB InBev is giving its famed Clydesdale horses a break during this year’s Super Bowl, in favor of…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Make New Moves on Social Media
Refresh your social strategy by experimenting with exciting new features from social platforms. Also: Seemingly harmless leadership habits…
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Marketing / CommunicationsArticleOver 5 years old
Innovation Draws Viral Buzz: A Lesson From Nintendo’s Cardboard Creations
If you’re looking to make a viral splash within your industry, it might be a good idea to…
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Marketing / CommunicationsArticleOver 5 years old
Why Your Multichannel Campaigns Need to Hit on All Cylinders
A new report from the marketing firm Kantar Millward Brown says that the fragmentation of media is requiring…
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Career DevelopmentArticleOver 5 years old
Recruiting the Next Generation of Volunteer Firefighters
Although an estimated 85 percent of fire departments are supported entirely or mostly by volunteers, the number of…
