Tag
Marketing
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Meetings / EventsArticleOver 5 years old
Tips for Branding and Marketing a New Event
Getting a new association event off the ground is no small matter. It takes a team effort to…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Facebook Turns Its Back on Publishers
Facebook is making major changes to the news feed that will most likely affect the organic reach of…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Opposing Ways to Revitalize Stale Brands
Coca-Cola and Kodak take completely different approaches in attempts to stay relevant to a modern audience. Also: how…
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Marketing / CommunicationsArticleOver 5 years old
Why the Key to Longevity in Any Business is Adaptivity
Events industry veteran Janet Tan-Collis weighs in on meeting technology-fueled shifts in attendee expectations.
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Engagement Scores for the Real World
Association Success reveals how to make engagement scores more meaningful. Also: Six ways to create more successful tweets.
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Marketing / CommunicationsArticleOver 5 years old
Google’s Nonprofit Ad Grants Program Sees Revamp
The company is making higher-value keywords available to nonprofits that take part in its charitable Ad Grants program,…
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Marketing / CommunicationsArticleOver 5 years old
Association of National Advertisers’ Latest Acquisition Aims for Word of Mouth Buzz
ANA, which has acquired a number of smaller groups in recent years, announced the latest addition to its…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Lessons From Amazon’s Rose Parade Parody
There’s nothing wrong with bringing humor to your event—just make sure your audience is in on the joke.…
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MembershipArticleOver 5 years old
Think Like Apple, Act Like Amazon to Better Serve Members
I often say that organizations that want to provide a great customer or member experience need to think…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Biggest Marketing Failures of 2017
A major marketing mistake can have a hugely negative impact on any organization. Learn a valuable lesson from…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Patreon Walks Back Fee Changes
After a backlash, Patreon learns that changing a member payment model isn’t as easy as it looks—and apologizes…
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Marketing / CommunicationsArticleOver 5 years old
Cattlemen’s Group Debuts Second Phase of Revamped “Beef. It’s What’s For Dinner” Brand
The National Cattlemen’s Beef Association recently introduced phase two of its relaunch of its iconic “Beef: It’s What’s…
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Marketing / CommunicationsArticleOver 5 years old
Report: Gmail’s Dominance Having Powerful Effect on Email Marketing
A new report from Yes Lifecycle Marketing points out that Gmail has grown massively in recent years, and…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Marketing Word of the Year
“Artificial intelligence” gets picked as one association’s marketing word of the year. Also: How the IoT is disrupting…
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Marketing / CommunicationsArticleOver 5 years old
Marketing Lessons From Clickbait Content
Everywhere consumers turn—social media, email, television, mobile devices—they are saturated with messages fighting for their attention. On average,…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Has “Millennials” Gone Too Far?
The Wall Street Journal reconsiders how it talks about millennials. Also: The Event Manager Blog reveals why you…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Finding the Spark in Social Media Again
If social media delivers you more doom and gloom than inspiration, check out these tips for rediscovering the…
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Marketing / CommunicationsArticleOver 5 years old
Report: Marketers Understand Value of Data Intelligence, Struggle to Execute on It
New research on marketing data intelligence suggests that many marketers don’t believe they’re getting the most out of…
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Marketing / CommunicationsArticleOver 5 years old
I Can’t Live Without My … BuzzSumo
“A massive part of my job is content creation, distribution, and management. To do that, I really need…
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Marketing / CommunicationsArticleOver 5 years old
Data: When Is the Best Time to Email Your Members?
When are your members most likely to open your email? According to the 2017 Association Email Marketing Benchmarking…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Where Email Marketing Is Headed
How will email marketing change in the future? Don't miss the email marketing trends that every marketer needs…
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Marketing / CommunicationsArticleOver 5 years old
Is Your CMO Keeping Up With MarTech?
CMOs have increasingly been tasked with an ever-greater share of the technology conversation within an organization. But if…
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Marketing / CommunicationsArticleOver 5 years old
How to Market Your Association to Boost Membership
Whether an association retains an independent public relations or marketing agency or hires an experienced PR or marketing…
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Marketing / CommunicationsArticleOver 5 years old
Why the NY Apple Association Sponsors the Big Apple’s Marathon
The New York Apple Association has delivered tens of thousands of apples to the TCS New York City…
