Tag
Marketing
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Marketing / CommunicationsArticleOver 5 years old
Communications Strategy: Lead With Your Message, Not Memes
More nonprofits are feeling pressure to shake up their communications strategy. Change is good, but the path to…
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Marketing / CommunicationsArticleOver 5 years old
A Broader E-Newsletter Audience Brings Major Returns
When the Edison Electric Institute reached out to its members in 2013 asking them to complete a survey…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Every Second Counts on Your Site
How one big-name publisher trimmed its website page-load times by 40 percent. Also: How HubSpot does events.
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Why Influencers Don’t Have it Easy These Days
YouTube's conservative approach to advertising in recent months may open up opportunities for working directly with talented influencers.…
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Marketing / CommunicationsArticleOver 5 years old
Why You Should Market Your Association’s Print Magazine
Print magazines are coming back, but that means more competition in an already crunched space for association publications. A case…
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Marketing / CommunicationsArticleOver 5 years old
Don’t Add to Your Members’ Email Fatigue
Your members are inundated with email every day. When you know and cater to their habits and preferences,…
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Meetings / EventsArticleOver 5 years old
Friday Buzz: Avoid These Event Marketing Errors
Don’t let these marketing mistakes be the reason your event isn’t a success. Also: Why nonprofits should develop…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Recruit the Right Microinfluencer
Influencer campaigns aren’t just for major brands. Even smaller associations can get big results from a microinfluencer campaign.…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: What Tech M&A Means for Associations
Tech consolidation in the association space may wind up being beneficial for associations, but there are still considerations…
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Marketing / CommunicationsArticleOver 5 years old
The Ideal vs. the Reality of Content Marketing in 2017
A Content Marketing Institute survey finds that many organizations are diversifying their marketing strategies beyond email, but they…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Is Your Email List Dying?
Dead email addresses may be causing more harm to your organization than you think. Also: Why you should…
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Marketing / CommunicationsArticleOver 5 years old
What Should You Make of the “Pivot to Video”?
The latest buzz coming from the online publishing world is that it makes more sense to invest in…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Why Brand Consistency Is So Hard
Building a strong brand is an important part of growing your membership, but there are a lot of…
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Marketing / CommunicationsArticleOver 5 years old
Study: Public Can’t See Past Profit Motive of Social Good Companies
A recent report in the Journal of Consumer Research suggests that the for-profit motive makes social good companies…
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Marketing / CommunicationsArticleOver 5 years old
Comings & Goings: July/August 2017
Former Pentagon Press Secretary and Washington Journalist Peter Cook was named executive vice president and chief communications officer…
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Organizational StrategyArticleOver 5 years old
Six R’s for Rebranding an Association
I recently led a rebranding effort for the mid-size trade association where I was CEO, the National Waste…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Essential Advice for Designing a Better Email
Considering an email newsletter redesign? Here’s why you should think about the letter "F" to get started. Also:…
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Marketing / CommunicationsArticleOver 5 years old
New Money: Turn Your Newsletter Audience Into a Digital Spark
How a broader newsletter audience can charge your association's ROI.
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Marketing / CommunicationsArticleOver 5 years old
Is an Email Marketing Price War on the Way?
The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one…
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Marketing / CommunicationsArticleOver 5 years old
Report: Short Videos Don’t Drive Much Engagement
The online video firm TwentyThree finds that viewers who are willing to stick with a long video are…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Airbnb Competition Heats Up
Airbnb is leading the way in the private accommodation rental market, but online intermediaries like Priceline and Expedia…
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Marketing / CommunicationsArticleOver 5 years old
Landscape Group Partners with Home-Design Platform Houzz
To raise the visibility of its members and itself, the National Association of Landscape Professionals has partnered with…
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Marketing / CommunicationsArticleOver 5 years old
10 Tips for Creating Engaging Content on an Association Budget
A trade association newsletter or magazine should be one of the top five member benefits your organizations offers,…
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Marketing / CommunicationsArticleOver 5 years old
Ad Campaign Shares Human Story of Equipment Manufacturing
The Association of Equipment Manufacturers launched a new campaign this week to highlight the contributions of the industry…
