Tag
Marketing
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Marketing / CommunicationsArticleOver 5 years old
New Money: Ad Lab
Offering advertisers an agency experience with content marketing.
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Maximize Sponsorship Revenue
Balancing your revenue needs against what sponsors are willing to pay can be complicated. Find out how to…
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Marketing / CommunicationsArticleOver 5 years old
What You Can Borrow From Red Nose Day’s Colorful Charity Campaign
The nonprofit charity Comic Relief has successfully brought its popular U.K. event Red Nose Day across the pond—and…
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Marketing / CommunicationsArticleOver 5 years old
A New Marketing Event Brings an Association a New Crop of Revenue
Fresh produce is growing—in the soil and on vines and trees, but also in importance to consumers. For…
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Marketing / CommunicationsArticleOver 5 years old
New Study Offers Lessons on Nonprofit Fundraising and Marketing
The latest M+R Benchmarks Study dives into nonprofit fundraising and marketing metrics—and draws some conclusions about what’s working…
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Marketing / CommunicationsArticleOver 5 years old
Engage and Promote in the Digital Ecosystem
Marketing in today’s digital age has become increasingly complex. But it doesn’t have to be, according to Shama…
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Meetings / EventsArticleOver 5 years old
Friday Buzz: Believe in Associations
Associations are improving people’s lives every day, even if their work is behind the scenes. Also: Google makes…
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Marketing / CommunicationsArticleOver 5 years old
Lessons on Brand Loyalty From the Chipotle Crisis
When Chipotle, a leader in the fast-casual space, was confronted with a food safety crisis two years ago,…
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Marketing / CommunicationsArticleOver 5 years old
Amazon Prime’s Next-Level Membership Gimmick
Amazon wouldn’t have any Oscars if not for Amazon Prime, which is why residents of Manchester-by-the-Sea, Massachusetts, are…
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Marketing / CommunicationsArticleOver 5 years old
Broaden Your Reach to Millennials and Gen Z with Snapchat
Snapchat is a great platform for associations wanting to raise brand awareness among younger audiences. Here are a…
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Marketing / CommunicationsArticleOver 5 years old
Business Travelers: Game Your Way to Travel Savings
A new software company has found a way to incentivize business travelers to spend less. Also: A marketing…
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Marketing / CommunicationsArticleOver 5 years old
Report: Content Marketing Getting More Interactive
A new report from the Content Marketing Institute and ion interactive finds that large companies in particular are…
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Marketing / CommunicationsArticleOver 5 years old
Adopt Social Media “Next Practices,” Not Just Best Practices
In our ever-evolving world, associations must harness the power of social media to communicate their value and ensure…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Put Your Best Face Forward
Why having a great, well-organized website is important for member recruitment. Also: Why going viral is more complicated…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Activate Attendees with Snapchat
Snapchat is one of the best ways to tell your meeting's story. Also: Are you following these four…
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Marketing / CommunicationsArticleOver 5 years old
Toy Group Rebrands to Reflect its Mission and Members
To better focus on the dynamic needs of its members, The Toy Association announced not only a new…
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Marketing / CommunicationsArticleOver 5 years old
Email Strategy: How it Delivers the Traffic Goods
Prioritize your email strategy to get the most from your content. Also: Don’t miss these valuable SEO resources…
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Marketing / CommunicationsArticleOver 5 years old
Consumer-Education Campaign Shines Light on Solar Energy
The Solar Energy Industries Association has launched a consumer-education campaign to help people understand the technology and the…
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Marketing / CommunicationsArticleOver 5 years old
U.K. Radio Industry Group Sees Opportunity in YouTube’s Struggles
The British group Radiocentre is launching an ad campaign that draws attention to the fact that radio doesn’t…
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Marketing / CommunicationsArticleOver 5 years old
Marketing Hires are on the Rise: Report
A new McKinley Marketing Partners report shows that digital marketing hires are on the rise. It also reveals…
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Marketing / CommunicationsArticleOver 5 years old
Could Affiliate Marketing Hold Potential for Associations?
Affiliate marketing has gained a lot of notice in recent years as a powerful revenue generator for online…
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Marketing / CommunicationsArticleOver 5 years old
Market Trends Drove a New Event for the United Fresh Produce Association
How market trends drove a new event for the United Fresh Produce Association.
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Marketing / CommunicationsArticleOver 5 years old
Shama Hyder: Above the Clutter
How to engage and promote in a digital ecosystem, according to Shama Hyder, CEO of the Marketing Zen Group.
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Marketing / CommunicationsArticleOver 5 years old
Brand Safety: Online Advertising’s Achilles Heel
In recent weeks, both consumers and advertisers have started paying increased attention to where their ads end up…
