Tag
Marketing
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Marketing / CommunicationsArticleOver 5 years old
Books: How to Protect (Or Destroy) Your Reputation Online; The Inevitable; Getting to “Yes And”
You may be smart and competent in person, but take it from public relations and online fix-it consultant…
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Marketing / CommunicationsArticleOver 5 years old
Avocados From Mexico Embraces Emoji Love
The trade group Avocados From Mexico celebrates its namesake fruit’s new emoji fame. Also: Why your organization shouldn’t…
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Marketing / CommunicationsArticleOver 5 years old
Marketing: Getting Personalization Right
How three companies created personalized marketing campaigns without being creepy.
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Boost Membership With Marketing Automation
Tips for using marketing automation to maximize your membership reach. Also: Instagram announces some useful improvements to its…
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Marketing / CommunicationsArticleOver 5 years old
Survey Sheds Light on 2017 Marketing Priorities
Marketing is critical, and technology is key, according to the new American Marketers Survey conducted by the New…
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Marketing / CommunicationsArticleOver 5 years old
3 Associations that Created Viral Videos
Associations are using funny videos as a way of communicating and building awareness around their campaigns. Follow their…
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Marketing / CommunicationsArticleOver 5 years old
How to Future-Proof Your Marketing Team
With all of the seismic shifts in technology, tools, and even customers, the marketing function within associations looks…
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Marketing / CommunicationsArticleOver 5 years old
The Fix: Job Board Marketing Matters
Advice on marketing your job board.
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Meetings / EventsArticleOver 5 years old
Wednesday Buzz: Rebuilding a Fictional Town
How Netflix turned to live events to promote its revival of the cult show Gilmore Girls. Also: the…
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Marketing / CommunicationsArticleOver 5 years old
The Fix: Hit the Bull’s Eye With Marketing Automation
A scattershot approach to marketing won’t bring the best results, says Adam Higgins, martech consultant at High Road…
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Marketing / CommunicationsArticleOver 5 years old
Make Your Specialized Content Matter to the Wider World
Among communication challenges, stirring up interest in a web-based application that provides visitors with a response to the…
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Marketing / CommunicationsArticleOver 5 years old
Digital Marketing: Change Your Standards
When it comes to digital marketing, investing in cheap content suited to your audiences may beat a more…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Your Private Community’s Toughest Battle
In an age when social media replicates most of what your private community is doing, how do you…
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Marketing / CommunicationsArticleOver 5 years old
For Marketing Association, Name Change Highlights Data
DMA’s new name recognizes data as the “fuel” of the marketing industry, says its CEO, previewing the Data…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Welcome Bigger Audiences on Facebook Live
Streamers can finally set up their broadcasts ahead of time. Plus: the problems social networks create for associations.
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Meetings / EventsArticleOver 5 years old
Wednesday Buzz: Make Google Analytics Work for Your Events
If utilized properly, Google Analytics can give your event’s ROI a huge boost. Also: Teamwork lessons from Mount…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: How Netflix Navigated a Price Increase
Despite raising its prices, Netflix actually saw a huge surge in subscribers during its most recent quarter. The…
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Marketing / CommunicationsArticleOver 5 years old
Advertising Association Forges Multicultural Marketing Alliance
The Association of National Advertisers has formed the Alliance for Inclusive and Multicultural Marketing to help marketers create…
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Marketing / CommunicationsArticleOver 5 years old
U.S. Travel Doubles Down on Las Vegas Ahead of Debate
With the final presidential debate taking place in a travel-industry hotbed, the U.S. Travel Association is using the…
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Marketing / CommunicationsArticleOver 5 years old
Could a Programmatic Advertising Program Work for You?
Advertisers are using programmatic advertising more and more to reach the right consumers with the right messages. According…
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Marketing / CommunicationsArticleOver 5 years old
Diamond Producers Association Says “Real is Rare” in New Campaign
As millennials move past societal norms around relationships, one association says diamonds can still exist in nontraditional relationships.
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Marketing / CommunicationsArticleOver 5 years old
Marketing Automation: Hitting the Bull’s-Eye
Marketing automation helps your messages reach their target.
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Marketing / CommunicationsArticleOver 5 years old
A YP-Friendly Social Media Strategy
Young professionals can serve your association well in that these digital natives will help you keep up on…
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Meetings / EventsArticleOver 5 years old
Why You Should Sync Meetings and Marketing Strategies
A new report from the Global Business Travel Association Foundation and the tech firm Cvent makes the case…
