Tag
Marketing
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MembershipArticleOver 5 years old
How to Better Communicate the Value of Your Association to Members
Many associations are faced with a challenge similar to the American Association of Pharmaceutical Scientists: Members have to…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Did Google Open Up the SEO Floodgates?
A decision by Google last week has a lot of people in the world of search engine optimization…
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Marketing / CommunicationsArticleOver 5 years old
Influencer Marketing: Should You Work With a YouTuber?
Influencer marketing, or the concept of getting a prominent online creator to sell your product to their audience,…
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Marketing / CommunicationsArticleOver 5 years old
Can Social Media Surface New Member Leads?
Use your social media presence to attract new members to your organization—but don’t forget the strategy. Also, find…
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MembershipArticleOver 5 years old
How Your Member Data Can Help You Predict the Future
If you look closely, you’ll notice that much of your life—your relationships, your finances, your politics—is predicated on…
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Marketing / CommunicationsArticleOver 5 years old
CVBs Publish Pokémon Go Guides to Draw Visitors
While Pokémon Go continues to gain popularity, the game also presents CVBs with a new way to market…
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Marketing / CommunicationsArticleOver 5 years old
Country Music Association Aims for Organized CMA Vote
Ahead of the CMA Awards, the Country Music Association's voters and nominee solicitors will get an organized resource…
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Meetings / EventsArticleOver 5 years old
Grow Your Attendee List: Smart Event Marketing Strategies
If you want more attendees at your next event, it's important to lay the strategic groundwork. Also: a…
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Marketing / CommunicationsArticleOver 5 years old
Retail Environment Association’s New One-Word Brand
A retail environment association introduced a new brand and focus that’s going to make you want to “Shop!”—and…
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Marketing / CommunicationsArticleOver 5 years old
Time to Declare Independence From Facebook?
The reason that Facebook has become such a powerful and important social media outlet is its wide reach…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: What You Need in An AMS
The process of finding an AMS that can meet your needs isn't easy—because it ultimately doesn't fit any…
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Marketing / CommunicationsArticleOver 5 years old
The Case of the Abandoned Shopping Cart
If you are Costco, an abandoned shopping cart means melting ice cream forming a sticky pool on the…
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Marketing / CommunicationsArticleOver 5 years old
Association-Approved Father’s Day Gifts
While Father’s Day may have been a forgotten holiday in the past, this year it seems dads will…
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FundraisingArticleOver 5 years old
Fundraising Emails: Do Potential Donors Think You’re a Spammer?
A new study by the nonprofit marketing firm EveryAction finds that 1 in every 14 fundraising emails sent…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Don’t Give Away the Whole Cake
We explain what's wrong with making all your content available for free online. Also, 2016 MM&C attendees should…
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Marketing / CommunicationsArticleOver 5 years old
An Association Magazine Designed for Member Success
In December 2015, writer Chava Gourarie reported in a Columbia Journalism Review article that 204 print magazines launched…
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Marketing / CommunicationsArticleOver 5 years old
Group Aims to Make Diamonds a Millennial’s Best Friend
The Diamond Producers Association announced a new “Real Is Rare” campaign in hopes of earning the affection of…
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Meetings / EventsArticleOver 5 years old
Supporting Your Event: Post-Party Planning
Putting time and energy into supporting your event after it's over can pay huge dividends for your organization.…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Social Strategies for Local Chapters
Local chapters may not have the size of their large, better-known parent associations, but that doesn't mean they can't make…
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Marketing / CommunicationsArticleOver 5 years old
These Changes Could Redefine Your Instagram Experience
The Facebook-owned social network was really busy last week, as Instagram made its feed more algorithmically driven. However,…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: There’s Always Room for Another Niche
A new website dedicated to nothing but breakfast highlights the importance of embracing niche content online. Also: Here's…
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Marketing / CommunicationsArticleOver 5 years old
Association Group’s Rebrand: Call Us “Associations North”
The Midwest Society of Association Executives' recent name change, which evokes the three-state area that the association represents,…
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Marketing / CommunicationsArticleOver 5 years old
Sourced Traffic: One Weird Trick That Isn’t Always Great
Is your association using sourced traffic to draw attention to itself? (Do you even know? As it turns…
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Marketing / CommunicationsArticleOver 5 years old
Mine Your Data to Guide Your Marketing Campaigns
Imagine, if you will, a future with no unwanted advertising, where your email inbox is clean and your…
