Tag
Marketing
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Marketing / CommunicationsArticleOver 5 years old
How I Got Here: Michael Cummings
The principal of Deco by Tate/Cummings is a marketing pro who's been around the block. And it all…
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Organizational StrategyArticleOver 5 years old
Aligning Revenue With Mission
Associations have never relied on dues as their sole source of income. But with increased competition for their…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: How Your Magazine Reinforces Membership
An association magazine gives you the ability to highlight and double down on your business goals—particularly membership issues.…
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FundraisingArticleOver 5 years old
Nonprofit Communication in the Cellphone Age: Know the Rules and Risks
Today, many Americans do not have residential landlines and have opted to use cellphones as their sole means…
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Marketing / CommunicationsArticleOver 5 years old
#Museumweek Teaches Good Engagement Strategies
What your organization can learn about social media events from Twitter's annual culture celebration. Plus: People aren't volunteering…
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Marketing / CommunicationsArticleOver 5 years old
Content Marketing Advice From Google
A Google executive explains the best ways to use content marketing to engage members. Plus: Facebook becomes the…
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Marketing / CommunicationsArticleOver 5 years old
Report: Are You Sending Too Much Email?
A recent report covering the retail sector highlights the fact that saturating inboxes with too many emails can…
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Marketing / CommunicationsArticleOver 5 years old
What Happens When You Don’t Optimize Your Content
Associations produce a lot of content, but if that content isn’t properly optimized for your audience, you may…
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Marketing / CommunicationsArticleOver 5 years old
Making the Most of an Unexpected Marketing Opportunity
Some types of advertising are fun to observe from the sidelines but seem out of reach for most…
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Marketing / CommunicationsArticleOver 5 years old
Side Projects: How to Turn Benefits Into Marketing Magic
What if, instead of putting benefits behind the paywall of membership, associations put some of them out on…
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Marketing / CommunicationsArticleOver 5 years old
Which Association Jobs Are The Hardest To Fill?
It depends, according to one staffing professional's insights into the trends and cycles of the association talent market.
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Marketing / CommunicationsArticleOver 5 years old
San Antonio CVB Takes Steps to Transition to Nonprofit
The San Antonio Convention and Visitors Bureau wants to better their competitive advantage and bring in more money…
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Marketing / CommunicationsArticleOver 5 years old
Media Partnership Helps Advocate Value of Realtors
The National Association of Realtors is partnering with Yahoo Finance in an effort to reach more consumers and…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: The Value of Facebook for Nonprofits
Looking to get the most out of your organization’s Facebook page? The social media network has released a…
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Marketing / CommunicationsArticleOver 5 years old
Restaurant Association Announces Its Own 2016 Campaign
To remind presidential hopefuls and Americans of the important role restaurants play in campaigns, as well as their…
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Marketing / CommunicationsArticleOver 5 years old
Email Marketing Trends: Embrace Your Inner Data
While email marketing is the bread and butter of most association marketing offerings, it often isn't pushed to…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: A Crafty Gift for Peyton Manning
The Brewers Association attempts to introduce Peyton Manning to beers not named Budweiser. Plus: All those new trends…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Instagram Makes Switching Easy
The photo-sharing social networking giant makes it easier to switch between accounts on the fly. Also: The importance…
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Marketing / CommunicationsArticleOver 5 years old
Association Launches Campaign Highlighting Value of Realtors
Millennials may prefer to shop for a new home online, but photos on a website don’t always tell…
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Meetings / EventsArticleOver 5 years old
Party With Purpose: Anniversary Celebrations Work at Nearly Any Scale
Nothing brings out the urge to celebrate quite like an anniversary. The very mention of an upcoming anniversary…
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Marketing / CommunicationsArticleOver 5 years old
Why 36% of Marketers Work With Startups
A new survey from the Association of National Advertisers and the Consumer Technology Association finds that innovative startups…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Will Bots Take Over in 2016?
Bots are evolving beyond programmer playthings and amusing jokes, and 2016 could be the year the steal the…
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MembershipArticleOver 5 years old
Member Surveys and Beyond: What to Do With All That Data
Associations typically produce reports on their members regularly, tallying member counts, calculating revenue, counting how many have renewed…
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Meetings / EventsArticleOver 5 years old
What #Eventprofs Say About the Meeting-Planning Process
A recently released study by Bizzabo reveals how meeting planners market their events, use technology as part of…
