Tag
Marketing
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Big Data Can’t Handle What We Do
Perhaps “big data” doesn’t work for associations because it’s not advanced enough to work beyond a macro scale,…
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Marketing / CommunicationsArticleOver 5 years old
AudiobookMobile: Audio Publishers Push Reading With Your Ears
The Audio Publishers Association kicked off its largest consumer awareness campaign over Labor Day weekend, aiming to build…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Facebook Wages War Against Clickbait
If you’re posting content on Facebook, don’t go out of your way to encourage your audience to click.…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: How to Curate Like a Pro
When it comes to influencing conversations and informing members, curation is a valuable talent. But where do you…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: The Secret to Getting Acquired By Google
The tech giant's test when considering an acquisition—and how it can apply to your association's own marketing. Also:…
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Meetings / EventsArticleOver 5 years old
Three Cities Sync Up to Generate More Meetings Business
Taking a new team approach, Baltimore, San Antonio, and Anaheim, California, will combine resources to offer meeting planners…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Business Lessons from the Mason Jar
How an old-school object made a comeback with the public, even though the nature of its popularity had…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Happy Birthday From Your Favorite Marketer
Imagining a world where a birthday wish turns from effective marketing tool to customer irritant. Also: why your…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Email Designs to Inspire You
An array of email designs that could give you ideas for your own marketing messages. Also: Take a…
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Marketing / CommunicationsArticleOver 5 years old
Behind the Scenes of the Mushroom Council’s ‘Blendability’ Campaign
The Mushroom Council offers a look into its efforts to get more fungus onto your plate—by beefing up…
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Marketing / CommunicationsArticleOver 5 years old
Feeling Heat from Auto Dealers, Credit Union Squashes Ad Campaign
The tough wording a Florida credit union used in an auto-loan-markup campaign came back to haunt it after…
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Marketing / CommunicationsArticleOver 5 years old
A Tiny Reminder of the Value of Experiments
Don’t let the recent headlines fool you: Online experiments, when done well, are plenty effective and might teach…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Don’t Be Afraid To Surprise Your Members
How one Canadian bank won customers over by giving its ATMs an extra kick. Also: a useful tool…
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MembershipArticleOver 5 years old
Friday Buzz: The Onion Parody We’ve All Been Waiting For
One lucky association gets skewered by the parody news site. Read on to find out which one. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: For Different Ideas, Hire Differently
If innovation is drying up in your organization, maybe it’s time to shake up your hiring choices. Also:…
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Marketing / CommunicationsArticleOver 5 years old
USA Swimming Dives Head First Into Bold New Ad Campaign
The governing body that represents the swimming field during the Olympics wants to get kids interested in the…
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Meetings / EventsArticleOver 5 years old
Las Vegas Bets on New Ad Campaigns to Attract Meetings
Even though federal agencies are staying away, Las Vegas is holding its own as a meeting and convention…
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Marketing / CommunicationsArticleOver 5 years old
Content Marketing: How Weird Al Won by Spreading the Wealth
Last week, pop parodist “Weird Al” Yankovic took over the internet with a series of clever music videos.…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Customization in the Age of Limited Resources
Members want more options, but there's only one of you. What do you do? Also: The benefits of…
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Marketing / CommunicationsArticleOver 5 years old
Falling Into Instagram: The National Retail Federation’s Gap Takeover
In a move designed to help draw attention to retail's career prospects, the industry's trade group handed its…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Google Analytics on the Go
The search giant's popular traffic-tracking platform heads to the iPhone—years after the company launched an Android version. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Power Words: Add More Authority to Your Phrasings
A few shining examples of words that can add more authority to the messages you write. Also: musical…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Private Doesn’t Mean Antisocial
Not all conversations about your association or its field are taking place on the public web. Also: Keep…
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AdvocacyArticleOver 5 years old
Ad Association Takes On Click Fraud With New Coalition
Fighting the perception that automated traffic is a fact of online life for marketers, the Association of National…
