Article Marketing / Communications 2 min read
Monday Buzz: How to Curate Like a Pro
When it comes to influencing conversations and informing members, curation is a valuable talent. But where do you start? Plus: How smaller groups lead to greater engagement when it comes to email.
Heads up: this content is over 5 years old, so some information may be out of date.
Jeff Cobb, who cofounded the strategy and education firm Tagoras, has brought a series of recent podcasts to our attention (opens in a new tab) that cover strategies for content curation. As associations seek to position themselves as centers of valuable information, they’re smart to recognize that, sometimes, what their members need to know may be available from another organization.
The series is hosted by two Copyblogger (opens in a new tab) employees: Jerod Morris, director of content, and Demian Farnworth, chief copywriter.
- Why You Should Curate Content (And How to Do It Right) (opens in a new tab)
- The 5 W’s of Link Curation (opens in a new tab)
- How Successful Writers Curate Ideas (opens in a new tab)
- How to Curate Knowledge, Turn It into Wisdom, and Build Your Audience (opens in a new tab)
Cobb highlights a few important insights from the podcasts, including how curation can cure writer’s block, the distinctions among types of curation, and the type of content you should share. For the full post and a lesson plan to guide your podcast listening experience, check out Tagoras’ blog (opens in a new tab).
Data of the Day
Digital-marketing firm Informz has been spotlighting association data throughout August (opens in a new tab), and today it released the chart above showing the relationship between audience size for emails and click and open rates.
“Emails sent to smaller groups have higher engagement rates because they tend to be more targeted and relevant,” Informz says. Read more of the company’s findings on its blog (opens in a new tab).
Other Good Reads
How did an unnamed national professional society solve its problem of board members focusing on everyday management, instead of taking on larger strategic duties? Find out in this guest post to SCD Group’s blog (opens in a new tab).
“It’s better to proactively listen to what your employees are saying—even if it involves a little detective work.” Career-advice site The Daily Muse explains (opens in a new tab)how to hear what employees want to tell you.
Looking for a new social media collaboration tool? SocialFish profiles Teem’d (opens in a new tab), which presents an alternative to traditional solutions such as Hootsuite or Buffer.
(totallyPic.com/ThinkStock)
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