Tag
Marketing
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: The Tweet That Took 45 Days to Construct
There are types of social media that are foolproof, and then there are others that take a lot…
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Marketing / CommunicationsArticleOver 5 years old
Advertising Groups Join Forces, Century-Long Legacies
The Association of National Advertisers, one the oldest trade groups in the advertising industry, announced plans acquire the Brand Activation…
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Marketing / CommunicationsArticleOver 5 years old
Marketing Communication: Speak Your Members’ Language
The importance of making your marketing communication useful for your members starts with an approach that matches their…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Membership Tips From digitalNow
A conference featuring some of the best and brightest in the association space homes in on membership advice.…
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Marketing / CommunicationsArticleOver 5 years old
The Meat Industry’s Challenge: Marketing to Millennials
With young adults being so interested in how their food is made, the meat industry is having a…
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Marketing / CommunicationsArticleOver 5 years old
Frozen Food Pushes “Frozen. How Fresh Stays Fresh” Campaign
With the launch of its "Frozen: How Fresh Stays Fresh" campaign, the American Frozen Food Institute hopes to…
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Marketing / CommunicationsArticleOver 5 years old
Wanna Become a Google Glass Explorer? Buy Your Way In
Google Glass wannabes, pull out your credit cards, because everyone's favorite wearable is now for sale. Also: why…
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Marketing / CommunicationsArticleOver 5 years old
Canada Anti-Spam Law Could Make Online Marketing More Onerous
A new anti-spam law about to take effect in Canada is described as one of the world’s toughest,…
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Marketing / CommunicationsArticleOver 5 years old
Super Bowl Ads: What Makes a Video Shareable Online, Anyway?
According to a new white paper analyzing this year’s Super Bowl ads, the things that work well on…
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Marketing / CommunicationsArticleOver 5 years old
Online Video Keeps Growing, Says Marketing Report
A new report from the Web Video Marketing Council takes a look at some of the latest trends…
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Meetings / EventsArticleOver 5 years old
Show Your Exhibitors How Much You Appreciate Them
Associations sometimes spend more time worrying about their meeting attendees than their exhibitors. But some are starting to…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Facebook Organic Reach Continues to Slide
Your association's ability to reach readers is in a precarious position. Plus: Updates from the world's biggest social…
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Marketing / CommunicationsArticleOver 5 years old
AdSense 2.0? Mobile Ad Networks Become a Hot Commodity
With mobile advertising growing at a faster pace than other options, tech giants such as Twitter and Google…
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Marketing / CommunicationsArticleOver 5 years old
Auto Care Association: Why an Automotive Association Updated Its Brand
Aiming to clarify who exactly it represents, the Automotive Aftermarket Industry Association recently adopted a new name as…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Fully Engaged and Ready to Grow
A membership expert talks about a member experience that knocked her socks off. Also: a Silicon Valley human…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Bite-Size Association Outreach
Make your communication efforts better, faster, and more digestible. Also: the means to leverage your association's data.
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Marketing / CommunicationsArticleOver 5 years old
Pharmaceutical Firms Tackle Proposed FDA Social Media Guidelines
Trade groups and drug giants alike have raised significant concerns about proposed social media compliance rules from the…
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MembershipArticleOver 5 years old
Seeking New Members Through Affiliate Marketing
A new association with big goals for membership gives affiliate marketing a try, in hopes of connecting with…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Change Your Perspective on Facebook
Facebook is always changing, but for associations, that may not be a good thing. Plus: An opportunity to…
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Marketing / CommunicationsArticleOver 5 years old
Association Putting a Fresh Face on Frozen Food
With sales on the decline, the American Frozen Food Institute is working to launch a new marketing campaign…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How Early is Too Early to Go Social?
First-graders take their first social media steps in the classroom. Also: Save your e-newsletters from Gmail embarrassment.
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Marketing / CommunicationsArticleOver 5 years old
For Comté Cheese Association, It’s All About Staying Fresh
As Comté cheese finds its footing in the U.S., the group representing makers and sellers of the French…
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Marketing / CommunicationsArticleOver 5 years old
Study: The CMO’s Role is Growing in Influence
Driving organizational revenue. Staying in front of customer issues. Responding to issues in real time. The chief marketing…
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Marketing / CommunicationsArticleOver 5 years old
Marketing Campaign: Don’t Mess Up the Follow-Through
An event expert shares what steps to avoid when rounding up guests for your event via e-mail. Also:…
