Tag
Marketing
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The Potency of Expert Reviews
We all hope our events, publications, and outreach win over members, possible members, and the general public. So…
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Marketing / CommunicationsArticleOver 5 years old
New Money: Revamp Your Association’s Sales Efforts
Give your members the content they need and have your suppliers be the content experts, and everyone wins—association…
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Marketing / CommunicationsArticleOver 5 years old
Idea Bank: Comedians, Dogs Make 2014 a Year of Laughs
A calendar featuring dogs and comedians at local businesses becomes a big victory for one Humane Society in…
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Marketing / CommunicationsArticleOver 5 years old
Facebook and Gmail: Our Online Marketing Standbys Evolve
Maybe it's time to break up with Facebook entirely, one company suggests. Also: How Gmail is offering up…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Keep Your Nonprofit Communications Relevant
If your newsletter isn't on target with your readers, these tips might help. Also: Boost your nonprofit’s profile…
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Marketing / CommunicationsArticleOver 5 years old
American Diabetes Association Moves Catalog From Print to Digital
The new platform will allow the group to showcase its products in a variety of ways while reaping…
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Marketing / CommunicationsArticleOver 5 years old
Online Advertising’s Big Problem: 36% of Views Are Automated
Recent comments by the Interactive Advertising Bureau’s chairman suggest web traffic fraud is a serious threat to the…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The World Is Your Blog’s Oyster
What has been a tumultuous era for news outlets could present your association with a chance to raise…
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Marketing / CommunicationsArticleOver 5 years old
Content Marketing: Don’t Just Focus on Yourself
Entice members to register for your events without sounding so self-serving. Also: Tips on how to inspire creativity…
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Meetings / EventsArticleOver 5 years old
Social Media: Maybe You Should Be Too Proud to Beg
Why begging for attention on social media might get you the wrong kind of attention. Also: What’s holding…
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Marketing / CommunicationsArticleOver 5 years old
Social Marketers: Is Twitter Worth the Effort?
Some reasons why your association's Twitter efforts may not be soaring, and what's up with the social network's…
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Marketing / CommunicationsArticleOver 5 years old
What Can Associations Learn From Corporate Content Marketers?
Looking for new, engaging ways to distribute all that content you’re producing? Take some lessons from the for-profit…
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Marketing / CommunicationsArticleOver 5 years old
Google Your Association: If You Don’t Know, Now You Know
You might want to Google your association's name. Also: why more event planners should take Pinterest for a…
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Marketing / CommunicationsVideoOver 5 years old
ASAE Marketing Section Council’s Marketing Tips — Video 1
ASAE's Marketing Section Council will produce videos to bring you marketing tips you can put to use at…
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Marketing / CommunicationsArticleOver 5 years old
Some Especially Great Ideas From Great Ideas 2014
Sometimes, the best lessons come from seeing how other organizations do things. From thinking differently about spaces to…
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Marketing / CommunicationsArticleOver 5 years old
Destinations Experiment With New Marketing Efforts
A look at how three U.S. destinations have unveiled new promotional campaigns to attract leisure and business travelers,…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Maybe Facebook Marketing is Really Worth it
Making the case for Facebook's paid marketing—when it makes sense for your needs. Also: how Getty Images just…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How AARP Won the Oscars, Too
AARP’s way of getting in on the Oscars conversation shows that newsjacking isn’t just limited to social media.…
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Marketing / CommunicationsArticleOver 5 years old
When a Member-Focused Marketing Campaign Meets a Skeptical Public
Sure, your marketing campaign may be in your members' best interests. But is it in the public's best…
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Marketing / CommunicationsArticleOver 5 years old
Unmotivated? There’s Still a Way Without a Will
Sometimes things still need to get done, even if you're feeling completely unmotivated. Also: Your lack of marketing…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Keep Your Curated Content Fresh
The dangers of poor curation—and tips to improve your own efforts. Plus: how a laid-back dress code provides for…
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Marketing / CommunicationsArticleOver 5 years old
Milked for All it Was Worth: “Got Milk” Swapped for “Milk Life”
One of the trade groups behind the "Got Milk" marketing campaign is going a different direction with its…
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Marketing / CommunicationsArticleOver 5 years old
Information Overload: Maybe Your Members Aren’t Overloaded
An association marketing expert suggests that you might be imagining your members' "information overload" concerns. Also: How not…
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Meetings / EventsArticleOver 5 years old
Ban the Tradeshow Booth Bore
A few tips to help exhibitors working the tradeshow booth engage your attendees. Plus: Adding another dimension to…
