Tag
Marketing
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Marketing / CommunicationsArticleOver 5 years old
Study: Most Nonprofits Relying on Content Marketing
While 92 percent of respondents to a recent survey on content marketing said they use the technique, nearly…
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Marketing / CommunicationsArticleOver 5 years old
Florida Partners With Google Maps to Document Miles of Beaches
Looking for a unique way to showcase your state or region’s assets? Capitalize on new technology like Visit…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Add a Page to Your Branded Content Storybook
Tech13 reminds us of the importance of storytelling. Plus: Speaking the language of technology.
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Marketing / CommunicationsArticleOver 5 years old
Kobe Bryant: Give Your Future Hall-of-Famers Some Love
Why Kobe Bryant's giant contract with the Los Angeles Lakers is worth every penny (and why it's relevant…
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Marketing / CommunicationsArticleOver 5 years old
Got Milk? What Associations Can Learn from the Popular Ad Campaign
This year marks the 20th anniversary of one of the most prolific ad campaigns in the history of…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Inspire a Community Like Batkid Did
What Batkid’s story can teach community managers about mobility. Also: Digital community members are your teammates in the…
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Marketing / CommunicationsArticleOver 5 years old
Study: Businesses Think Big So You Will Shop Small This Thanksgiving
Seventy percent of small-business owners believe Small Business Saturday will be helpful in attracting new business this holiday…
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Marketing / CommunicationsArticleOver 5 years old
The Fix: Brand Better, Association Marketers
What association marketers can learn from their corporate counterparts.
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Marketing / CommunicationsArticleOver 5 years old
Dégagé Ministries: A Well-Crafted Nonprofit Video Pitch
How one religious nonprofit group found the perfect way to push its message this Veterans Day. Also: The…
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Marketing / CommunicationsArticleOver 5 years old
Online Video: Now Playing in Your Inbox
A new report on online video marketing looks into some of the latest trends, including incorporating video into…
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Marketing / CommunicationsArticleOver 5 years old
Google SEO Changes: Now’s the Time to do Some Soul-Searching
In recent years, the world's most popular search engine has made a number of changes under the hood.…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: The Shelf Life Of Social Media Trends
The cat craze of 2013, as social media trends go, has clocked out. Plus: Know a friend with…
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Marketing / CommunicationsArticleOver 5 years old
Want Your Branded Videos to Get Massive Reach? Use Instagram
According to a new analysis by viral-video tracking firm Unruly, 40 percent of the service’s top 1,000 videos…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Added Value In Your Marketing Campaign
Here’s how you can add value to your marketing campaign. Plus: What custom variables can do for your…
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Marketing / CommunicationsArticleOver 5 years old
Rhode Island Library Association Shows Off Tattoos to Raise Awareness
The Rhode Island Library Association is getting people talking with its new 2014 calendar featuring librarians and their…
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Marketing / CommunicationsArticleOver 5 years old
Are Digital Magazines Really Working for Publishers?
While digital magazines on iPads and other platforms hold much promise for the industry at large, the format…
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Marketing / CommunicationsArticleOver 5 years old
Study: Viral Video Grows Up
More adults are recording and posting videos online in an attempt to go viral, according to a new…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Maintaining Relationships For Better Engagement
Engaging influencers doesn’t stop once your marketing campaign wraps up. Plus: add these articles to your reading list.
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Trying to Do Too Much With Your Website?
When your website design is a hindrance to your members. Plus: why raising your overhead costs is a…
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: Time to Close the Generation Gap
Getting different generations of coworkers to play nice. Plus: B2B marketers want to meet you, not tweet you.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Pro Tips for Using Twitter
Here are 10 ways your association can build its brand on Twitter. Plus: Meet the jurors of this…
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Marketing / CommunicationsArticleOver 5 years old
Change or Die: The New Marketing Imperative
At the recent annual conference of the Association of National Advertisers, corporate marketing executives discussed how technology advances…
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Marketing / CommunicationsArticleOver 5 years old
Sticky Messaging: Study Shows the Growth of Content Marketing
A new survey from the nonprofit Content Marketing Institute finds that 73 percent of business-to-business marketers are producing…
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Marketing / CommunicationsArticleOver 5 years old
Groups Woo Foodies Online to Boost Customer Savvy
Need a great pasta recipe or a way to incorporate more pecans into your diet? There’s new help…
