Tag
Marketing
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Marketing / CommunicationsArticleOver 5 years old
Three Things Your Association Can Learn from the Birchbox Model
Beauty product subscription service Birchbox reported its sales quadrupled last year and are on track to triple in…
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Marketing / CommunicationsArticleOver 5 years old
Think Like a Movie Studio: Use Demographic Data To Reach Your Audience
With strong evidence suggesting that Hispanics go to the movies more often than other demographics, the film industry…
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Marketing / CommunicationsArticleOver 5 years old
Beware of the Social Media Graduate Degree
Graduate programs in social media are apparently on the rise, but one consultant says candidates with such degrees…
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Marketing / CommunicationsArticleOver 5 years old
If Your Email Isn’t Mobile-Friendly, It Might Hit the Trash Bin
According to a new study by Constant Contact, mobile devices are the primary way people under the age…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Teen Says Facebook Is, Like, So Over
A teenage columnist says none of her friends use Facebook, which could mean big trouble for the social…
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Marketing / CommunicationsArticleOver 5 years old
Albuquerque Learns to Love ‘Breaking Bad’
It may be a show about the methamphetamine trade, but its popularity has given Albuquerque, New Mexico a…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Social Media Isn’t Just for Young People
A new report says older people increasingly use social media to connect online. Also: strategies for growing conference…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Is it Time for a Redesign?
Just because your website works doesn’t mean it can’t get better. Also: why Google+ is failing.
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Marketing / CommunicationsArticleOver 5 years old
If Astrophysicists Can’t Figure Out Airplane Boarding, Who Can?
Airlines aren’t the only ones who can’t find the right strategy to board airplanes effectively. Also: 10 reasons…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Don’t Hand Good Ideas To a Committee
Why small meetings help stop naysayers from killing good ideas. Also: Even the low-quality, spammy ads offer good…
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Marketing / CommunicationsArticleOver 5 years old
Facebook Rolling Out Embeddable Posts
Bloggers rejoice! Embeddable posts are debuting on Facebook—though most users will have to wait a little bit.
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Marketing / CommunicationsArticleOver 5 years old
Idea Bank: Member Marketers
How a pharmacists group is using a marketing toolkit for its meetings.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Do You Work During Your Vacation?
More than half of people surveyed say their boss expects them to work during vacation. Plus: Are Facebook…
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Marketing / CommunicationsArticleOver 5 years old
The “Promotions” Tab: Raise Your Eyebrow About Gmail’s Changes
When word arose about changes that the world’s largest email service made to the way it organizes messages,…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: When to Hire a Social Media Agency
No time to update Twitter and Facebook? There’s an agency for that. Plus: 11 tips for surviving your…
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Marketing / CommunicationsArticleOver 5 years old
Maybe Facebook Isn’t Fading: Mobile Drives Record Quarter
The company may have faced multiple knocks on its ability to adapt its platform for an increasingly-mobile world,…
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Marketing / CommunicationsArticleOver 5 years old
TradeMarks Study: Who Ranks Highest in Social Media?
A new study, the TradeMarks Model, scored Washington DC-based associations according to 15 characteristics. Can you guess the…
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Marketing / CommunicationsArticleOver 5 years old
Could Gmail’s Big Changes Hurt Email Open Rates?
How Gmail’s new inbox interface could affect email open rates. Also: Does your staff’s view of the organization…
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Marketing / CommunicationsArticleOver 5 years old
Highlights: 2013 Association Social Media Report
A new study highlights what social networks associations are adopting and the amount of activity various associations are…
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Marketing / CommunicationsArticleOver 5 years old
What Red Bull Can Teach You About Content Marketing
How to turn your brand story into action. Also: A new tool helps users find content based on…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Turbulence Ahead for Frequent Flyers
Four airlines make changes to their frequent flyer programs—here's what you should know. Also: No, your nephew should…
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Marketing / CommunicationsArticleOver 5 years old
What You Can Learn From Free Slurpee Day
Free Slurpee Day offers a free lesson is smart marketing. Also: How to weed out advertising in your…
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: The Art of Printed Brochures
In this day and age, having a digital presence for your business is almost mandatory, but don’t forsake…
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Marketing / CommunicationsArticleOver 5 years old
The Secret to Upworthy’s Success? One Awesome Headline
The "meaningful content" platform Upworthy is one of the fastest-growing online media outlets in history based on traffic…
