Tag
Marketing
-
Marketing / CommunicationsArticleOver 5 years old
Study: Mobile Marketing Field Growing Quickly
According to a new study by the Mobile Marketing Association, the field is experiencing rapid growth in both…
-
Marketing / CommunicationsArticleOver 5 years old
How the MPAA Changed Tactics With a New Website
After spending years focusing on the growing piracy issue by fighting the sources of said piracy, the Motion…
-
Marketing / CommunicationsArticleOver 5 years old
Use Snapchat: How Brands Find New Ways to Engage
How Snapchat could create a bond between your association and its members. Also: A contest across multiple social…
-
Marketing / CommunicationsArticleOver 5 years old
Great Gatsby: Believe the Social Media Hype
Social media predicted The Great Gatsby would be a hit, even when the film got subpar reviews. Could…
-
Marketing / CommunicationsArticleOver 5 years old
Social Presence: Keep Things Focused
Instead of keeping a presence on every social network, you should instead stick to what you’re best at.…
-
Marketing / CommunicationsArticleOver 5 years old
Reach Millennial Audiences: Tap Into Their Nostalgia
Looking to reach millennial audiences? Help generations X and Y relive their childhood, says Mashable founder Pete Cashmore.…
-
Marketing / CommunicationsArticleOver 5 years old
Airline Websites Outsell U.S. Online Travel Agencies
U.S. fliers are now more likely to book through an airline’s website directly, instead of through an online…
-
Meetings / EventsArticleOver 5 years old
Will Google Glass Impact The Event Experience?
Event indsutry experts believe Google Glass could transform events into data-rich environments. Also: Give your events a longer…
-
Marketing / CommunicationsArticleOver 5 years old
SEO Tricks: Improve Your Event’s Web Reach
Increase your event's web presence through your social and blogging activity, among other things. Also: how to identify…
-
Marketing / CommunicationsArticleOver 5 years old
Marketing 911 Helpline: For Small-Business Marketing Emergencies
The Marketing 911 Helpline, launched by the National Association of Small Business Professionals, serves as a forum for…
-
Marketing / CommunicationsArticleOver 5 years old
Learn from Buzzfeed: Where’s the Emotion in Your Content?
What your association can learn from BuzzFeed’s overall content creation strategy. Also: How does your organization measure success?…
-
Meetings / EventsArticleOver 5 years old
Host More Successful Digital Events
A new benchmarking report on digital events, based on responses from 200 event producers, allows meeting professionals to…
-
Meetings / EventsArticleOver 5 years old
Report: Marketers Struggle to Justify Tradeshow ROI
While most respondents to a recent survey say that tradeshows are important to their business, some have struggled…
-
Marketing / CommunicationsArticleOver 5 years old
Study: When People Go Online, Social Media Reigns
Where do people go when they’re surfing the Internet? According to a new study, they spend more time…
-
Marketing / CommunicationsArticleOver 5 years old
Email Marketing: Get More People to Open Your Emails
A new benchmarking report on email marketing, which analyzes emails from more than 800 associations, outlines some of…
-
Meetings / EventsArticleOver 5 years old
Add Google+ To Your Event Planning Strategy
How Google+ can widen your connectivity while promoting your next event. Also: Learn more about the most effective…
-
Marketing / CommunicationsArticleOver 5 years old
Developing a Thought Leadership Mindset
Becoming a thought leader takes time, discipline, and innovation. But, in its basic form, it comes down to…
-
Marketing / CommunicationsArticleOver 5 years old
Nonprofit Web Developer: Make Sure Going Mobile Makes Sense
Why one nonprofit web developer, when doing its market research, realized responsive wasn't the way to go. Also:…
-
Marketing / CommunicationsArticleOver 5 years old
Desperately Seeking Social Media ROI
Not sure how your association can measure the ROI of social media? You're not alone. Large and small…
-
Marketing / CommunicationsArticleOver 5 years old
When a Pork Chop Isn’t a Pork Chop: Trade Groups to Rename Prime Cuts
Two meat associations, with the blessing of the USDA, are working on new names for cuts of beef…
-
Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Throw Away Your Best Practices Handbook
How following industry best practices could hinder your innovation. Also: Have a long to-do list? Get things done…
-
Marketing / CommunicationsArticleOver 5 years old
Don’t Let Coca-Cola’s Social Media Weakness Dissuade You
Coca-Cola found social media buzz didn’t have a significant impact on its bottom line. So why does it…
-
Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Ambush Marketing & March Madness
Big events mean big opportunities for communication. What can your association learn from March Madness marketing strategies? Also:…
-
Marketing / CommunicationsArticleOver 5 years old
Revamp Your Nonprofit’s Facebook Activity
The hugely popular social network’s strategic partnerships manager has some tips for your nonprofit’s social staff. Also: Applicable…
