Tag
Marketing
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Marketing / CommunicationsArticleOver 5 years old
Digital Marketing Strategies: Don’t Wave Goodbye to Your Website Yet
A new Gartner study indicates marketers believe websites are still top of the pack when it comes to…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Pinterest Launches Web Analytics
After ranking as one of the top social platforms, Pinterest finally rolls out its own analytics capability for…
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Marketing / CommunicationsArticleOver 5 years old
Great Ideas Conference Dispatches: Tips to Try Today
So you couldn’t make it to Colorado Springs for the 2013 ASAE Great Ideas Conference? No worries. Here…
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Marketing / CommunicationsArticleOver 5 years old
Social Media: The Hospitality Industry’s Missed Opportunity
New research shows that even though up to half of sales for 13 percent of restaurants, hotels, and…
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Marketing / CommunicationsArticleOver 5 years old
Facebook’s New Mobile-Inspired Look
The social network will change its design on Thursday, making the site more mobile-friendly. Also: What your association…
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Marketing / CommunicationsArticleOver 5 years old
Tumblr for Associations: With Good Content, They’ll Tumbl for You
One organization's Tumblr success story. Also: An animated GIF that tells you everything you need to know about…
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Marketing / CommunicationsArticleOver 5 years old
Four Friends Every Content Marketer Needs
Whether you’re scouring the internet for content ideas or plagued with writers’ block, one or all of these…
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Marketing / CommunicationsArticleOver 5 years old
Don’t Become Junk Mail In Your Members’ Inboxes
How Fab.com opts its subscribers out of emails they don't open. Also: Does your association pay as much…
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Marketing / CommunicationsArticleOver 5 years old
Budweiser’s Lesson: Get Your PR Response In Motion
Finding that your product is under attack? How one major beer company, Budweiser, reacted when it felt the…
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Marketing / CommunicationsArticleOver 5 years old
What’s Next on the Search Marketing Frontier?
Mobile is changing the landscape for search analytics. How can your organization keep up with mobile search?
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Marketing / CommunicationsArticleOver 5 years old
Marketing Memo: 5 New Roles for Marketers
A shifting industry requires association marketing professionals to be more strategic than ever.
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Marketing / CommunicationsArticleOver 5 years old
Nonprofits Raise the Social Networking Bar
A recent survey shows social networking has become a key low-cost marketing tool for many nonprofits, with many…
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Marketing / CommunicationsArticleOver 5 years old
Market Research: Keep Your Head in the Sand
Why knowing everything about the business you're entering isn't always a good idea. Also: how an electronic musician's…
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Meetings / EventsArticleOver 5 years old
Economic Buyers: The Attendees That Matter Most
Not all attendees are created equal, so make sure you pinpoint your economic buyers. Also: How a new…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Don’t Discount the Animated GIF
The New York Times claims GIFs as the vinyl records of the digital world. Also: Bill Gates answers…
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Marketing / CommunicationsArticleOver 5 years old
Poland Spring: Bad Timing Is Everything, Too
How one live moment could have been a branding victory for one company … if they were manning…
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Marketing / CommunicationsArticleOver 5 years old
National Association of Realtors: Groupon-Style Member Engagement
A new member-engagement program at NAR adapts the daily-deals formula to provide busy members with simple calls to…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Mobile Twitter Users Are More Engaged
According to a new study, mobile Twitter users that use their mobile devices as a primary source are…
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Marketing / CommunicationsArticleOver 5 years old
Email Newsletter Report Card Meant To Inspire Creativity
An email-based ad agency, LaunchBit, has a new program to help ensure your association's emails are at the…
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Marketing / CommunicationsArticleOver 5 years old
Macklemore: An Unexpected Success Story
The Seattle rapper Macklemore is currently on the top of the pop charts, but the real story is…
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Marketing / CommunicationsArticleOver 5 years old
Facebook Fading? Users Slowly Disengaging From Service
A Pew Research Center study shows little potential for growth and declining user engagement for Facebook—at least in…
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Marketing / CommunicationsArticleOver 5 years old
Super Bowl for Brands: Good Timing is Everything
How one brand took a moment of Super Bowl weirdness and turned it into an opportunity. Also: Don't…
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Marketing / CommunicationsArticleOver 5 years old
Survey Shows Super Spending for Super Bowl Sunday
Spending by consumers and advertisers for Super Bowl XLVII is hitting record highs this year. You probably don’t…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Slow and Focused Wins the Social Media Game
Why less is more when using social media effectively. Plus: How to deal with the big bosses.
