Tag
Marketing
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: As Mark Cuban Goes, So Goes the World?
One of the world's highest-profile billionaires just dissed Facebook. Should you follow suit? Also: Be sure not to…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: On Employing an Online Celebrity
Your worker is famous for something they did on the internet. What do you do? Also: A quick…
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Marketing / CommunicationsArticleOver 5 years old
Visit Denver Pins Marketing Hopes on Pinterest
Denver’s CVB is implementing a citywide Pinterest campaign to help promote its arts week, but does the image-driven…
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Marketing / CommunicationsArticleOver 5 years old
Chris Brogan: Focus On Interactions, Not Social Media Tools
Social media is boring if you over-emphasize the tools, says Human Business Works’ Chris Brogan. Also: Give big…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The Value of an Engaged Community
A digital marketing firm breaks down the benefits of an engaged community. Also: Why the small things matter…
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Meetings / EventsArticleOver 5 years old
Event Professional Learns From Getting Burned
How one event professional turned a bad experience into something others could learn from. Also: Instagram as a…
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Marketing / CommunicationsArticleOver 5 years old
Consumers Still Like Email — When It’s Done Right
A survey by Blue Kangaroo found that 40 percent of consumers enjoy receiving email from their favorite brands,…
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Marketing / CommunicationsArticleOver 5 years old
Searching for Votes: How the Internet Influenced the 2012 Election
From efforts to "brand hijack" to search results that favored the president, search engines and social media played…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: A Campaign Emails Postmortem
How the Obama and Romney teams each used campaign emails in interesting — and sometimes surprising — ways.…
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Marketing / CommunicationsArticleOver 5 years old
Are Facebook Fan Pages Losing Their Reach For Marketers?
On some Facebook fan pages, complaints are rising that the despite growing audiences, messages aren’t reaching their audiences.…
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Marketing / CommunicationsArticleOver 5 years old
The Fix: Improve Your Email Marketing Efforts
How should associations adapt their email marketing efforts to keep members engaged online? We Ask Ron McGrath, chief technology…
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Marketing / CommunicationsArticleOver 5 years old
Books: The Magic of the Maker Movement
How a new global force called the "Maker Movement" will radically change every industry and profession.
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Marketing / CommunicationsArticleOver 5 years old
Brian Solis Discusses Connected Customers
Tech author Brian Solis on catching up with today’s three customer segments.
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Marketing / CommunicationsArticleOver 5 years old
Box-Office Blues: Film Associations Make PR Push
With the film industry losing ground to television on the cultural relevance front, a number of film associations…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Lessons From Viral Videos
What a misunderstanding about a sign teaches about membership thought patterns. Also: Grasping emotional reactions to web design.
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Marketing / CommunicationsArticleOver 5 years old
Stay Flexible: Prepare For Outsourced Marketing Needs Proactively
A new Aquent survey notes that many firms outsource marketing and creative work, but they only do so…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Thoughts on Membership Renewal Campaign Marketing
Build a consistent message when creating your membership renewal campaign. Also: Can you actually learn something from spam?
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Reboot Your Email, Again
AOL — a symbol of the old school — tries a bold approach to email. Also: Maybe you…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Grow Your Social Scale
Why a hub-based model could keep things growing. Also: Why you should simply be yourself online.
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Marketing / CommunicationsArticleOver 5 years old
Association Touts Benefits of Data-Driven Marketing
A new initiative of the Digital Marketing Association, combating negative publicity and scrutiny from lawmakers, will tell consumers…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Curation for Associations
Looking for a good editorial voice? Don't be afraid to trust someone else's. Also: Association web design mistakes.
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Marketing / CommunicationsArticleOver 5 years old
Microsoft Surface Price: Company Preps Tablet Launch
The Microsoft Surface, a potential iPad killer, gets a price. Also: When focusing on the small stuff may…
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Meetings / EventsArticleOver 5 years old
Development Counsellors International: Chicago Top Meeting Spot
Development Counsellors International, which conducted the survey of meeting planners, also looked at factors that influence an organization’s…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How One Conference Uses Klout
How one conference uses Klout to offer event-goers a discount. Also: The value of corporate responsibility.
