Tag
Membership
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MembershipArticleOver 5 years old
Automatic Renewals: Startups Making It Easy to Cancel
For organizations looking at the potential of launching membership programs based on automatic renewals, you may want to…
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MembershipArticleOver 5 years old
Five-Minute Members: How to Unlock Engagement
A new report says that busyness is a common mark of social status. While we all say we're…
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MembershipArticleOver 5 years old
Tuesday Buzz: Focus on Member Security
Why member security is becoming a more important issue as the online landscape evolves. Also: Why online communities…
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MembershipArticleOver 5 years old
Build Communities Around Your Most Engaged Users
A big-name daily newspaper is trying a quiet test with a group of its subscribers—and the early success…
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Organizational StrategyArticleOver 5 years old
How Leaders Can Better Serve Members on Technology
A new study challenges association leaders to innovate on technology strategy. Luckily, the people who can help them…
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MembershipArticleOver 5 years old
Data: Membership Dues Aren’t the Only Revenue Stream
1953 Total revenue: 95.7% 2016 Trade associations: 45.4% Professional associations: 30% On average, membership dues are the single…
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MembershipArticleOver 5 years old
How “Combo-Promo” Marketing Can Bring in New Members
When it comes to membership, most associations struggle with two things: growing the membership base and increasing event…
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MembershipArticleOver 5 years old
Associations Can Take the Guesswork Out of Membership Forecasting
You don’t need a crystal ball to see what the future may hold for membership recruitment and retention…
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Marketing / CommunicationsArticleOver 5 years old
Best Benefit Ever: Public Relations Support
A Canadian health technology group provides members with strategic public relations agency support.
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LearningArticleOver 5 years old
Cultural Leadership: Setting the Right Attitude
Why cultural leadership is important when building an online community. Also: An association consultant discusses what he’s learned…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: The Loyalty Program Buffer
Why your loyalty program could soften the blow during a brand crisis. Also: Think of your website as…
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MembershipArticleOver 5 years old
Reflecting Shifting Base, NAFCU Changes Name
In the wake of a decision to expand its member base to federally insured credit unions, the National…
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Marketing / CommunicationsArticleOver 5 years old
Best Benefit Ever: Cyberbullying Hotline
It’s not just pets that can bite. A veterinarian group launches a cyberbullying hotline for its members.
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MembershipArticleOver 5 years old
Growing Chapter Networks to Widen Membership Reach
Geographically based chapters are traditional components of many associations and can be an effective way for the association…
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MembershipArticleOver 5 years old
In Diversity Push, BAFTA Changes Awards, Membership Rules
The British Academy of Film and Television Arts is relying on a new set of rules to encourage…
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MembershipArticleOver 5 years old
The Membership Manager’s Wish List
’Tis the season of giving and receiving, and we know that association membership managers have more than sweaters…
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MembershipArticleOver 5 years old
Best Benefit Ever: Compensation Data
A California hotel group launches a new platform to allow members to discover wage and benefits data specific…
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MembershipArticleOver 5 years old
Plastics Group Simplifies Name to Reflect Industry Evolution
SPI: The Plastics Industry Trade Association has changed its name to the Plastics Industry Association—PLASTICS, for short—to better…
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MembershipArticleOver 5 years old
Holiday Stress: Your Members Are Busy, Too
If you’re feeling the year-end holiday stress, just remember that your members feel the same way. So respond…
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MembershipArticleOver 5 years old
Making Augmented Reality a Reality for Membership
A technology expert explains how augmented reality apps can deepen the membership experience for associations.
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LearningArticleOver 5 years old
American Society of Radiologic Technologists’ Reading Library
The American Society of Radiologic Technologists has launched a new benefit that allows members to easily access continuing-education…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Boost Membership With Marketing Automation
Tips for using marketing automation to maximize your membership reach. Also: Instagram announces some useful improvements to its…
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AdvocacyArticleOver 5 years old
Monday Buzz: Millennials and the Shift Away From Advocacy
An expert on the younger generation suggests that associations should look at social entrepreneurship, not advocacy, to engage…
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MembershipArticleOver 5 years old
Comings & Goings: November/December 2016
The American Bar Association named Michael Kreisberg its new chief membership officer. Previously, he was membership director for…
