Tag
Messaging
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Marketing / CommunicationsArticleOver 5 years old
FrackFeed: Pro-Fracking Activists Try the BuzzFeed Strategy
A new website created by the advocacy group North Texans for Natural Gas aims to jab its many…
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Marketing / CommunicationsArticleOver 5 years old
Mobile Banking’s Biggest Challenge? Messaging
While the technology is fairly slick, a set of recent studies imply that uptake is a little less…
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Marketing / CommunicationsArticleOver 5 years old
Turning Your Mission Into a Message
Future employees want a clear sense of your association’s mission. So do those who work with you now.…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Members Want to Know the Benefits
An association marketing pro notes the danger of a key messaging disconnect when discussing member benefits. Also: why…
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MembershipArticleOver 5 years old
AARP RealPad: Member Needs Should Drive Your Tech Efforts
With technology becoming a bigger driver of member interest than ever, associations should be ready to build tech…
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MembershipArticleOver 5 years old
Tech Memo: Speedier Service With Toll-Free Texting
Toll-free texting could be the perfect customer service solution for your association.
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AdvocacyArticleOver 5 years old
AARP Study: As Boomers Age, Family Caregiver Shortage Looms
By 2030, the United States will be faced with a family-caregiver shortage, according to a new analysis by…
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Marketing / CommunicationsArticleOver 5 years old
Don’t Call it A Drone: Unmanned Vehicle Industry Tries Image Makeover
The potential for unmanned vehicles, better known to the public as “drones,” remains massive despite its ongoing association…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Solve Your Messaging Problem
Do you have a messaging problem? Perhaps you should re-do your promotional video. Also: Target the top brass.
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Technology at Any Age
Whether you are 5, 55, or 105 technology inevitably touches your life. Hear how technology can be beneficial…
