Tag
partnerships
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AdvocacyArticleOver 2 years old
Association Partnerships: A Strength For Conservancies
Learn how your association can benefit when partnering with other groups to double down on your efforts.
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Organizational StrategyArticleOver 2 years old
Business Pro Tip: Build a Stronger Fit With Your Industry Partners and Vendors
The best fit between an industry partner and your association is the one that best meets your organization's…
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FundraisingArticleOver 2 years old
Looking for Sponsor Dollars? Try These Two Hot Areas
While corporate budgets for some types of sponsorship declined during the pandemic, funding to support diversity and sustainability…
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MembershipArticleOver 2 years old
How to Give Your Industry Partners the Value They Need
Associations hoping to build value for their members may want to look closely at the experience their industry…
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MembershipArticleOver 2 years old
Membership Pro Tip: A Joint Student Membership
A collaborative partnership between two associations checks a lot of mutually beneficial boxes. It engages more student members,…
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Marketing / CommunicationsArticleOver 5 years old
How to Work With Influencers: 5 Tips for Partnership
Establishing a fair and mutually beneficial relationship with influencers will help you build a strong partnership. Here’s how…
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Meetings / EventsArticleOver 5 years old
Why a Positive Attitude and Strong Partnerships Are The Key To Meeting Success
Orlando-based Amateur Athletic Union President Jennings “Rusty” Buchanan thinks outside the box to organize mega-events for young athletes…
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AdvocacyArticleOver 5 years old
Develop Partnerships to Expand Impact
The pandemic has pushed association staffs to do more with less—to advocate for, communicate to, and educate their…
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Business DevelopmentArticleOver 5 years old
Five Associations That Landed Nondues Revenue in 2020
With strategies as varied as attracting new sponsors to revamping product development, some associations have found innovations in…
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Business DevelopmentArticleOver 5 years old
New Money: Partnership Refresh
The Academy of Medical-Surgical Nurses’ revamped sponsorship program paid dividends when the pandemic hit.
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Organizational StrategyArticleOver 5 years old
A Slow and Steady Approach to Standard-Setting
Global standards for any association can be a challenge: By definition, they require agreements from stakeholders around the world. So…
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Organizational StrategyArticleOver 5 years old
Leading During a Pandemic: A New Landscape for Global Partnerships
COVID-19 has provided a common cause for associations looking to strengthen global connections. But some old rules still…
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AdvocacyArticleOver 5 years old
Leading During a Pandemic: A New Normal for Partnerships
An association at the heart of the coronavirus crisis has been building meaningful partnerships, if faster than it…
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FundraisingArticleOver 5 years old
How Should Associations Approach a Corporate Sponsorship Opportunity?
According to a new report from Classy, it’s important to focus on what a potential corporate sponsor can…
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Marketing / CommunicationsArticleOver 5 years old
How to Reap the Benefits of a Podcast Without Producing It
When the International Parking and Mobility Institute was looking to launch a podcast, the group realized doing it…
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Meetings / EventsArticleOver 5 years old
Transform Your Next Meeting with the Unexpected
From Instagramable moments to strolling entertainers, MGM Resorts Event Productions uses design, décor and entertainment to drive home…
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AdvocacyArticleOver 5 years old
Convenience Store Group Joins State Agencies in Human Trafficking Fight
The Wisconsin Petroleum Marketers and Convenience Store Association is teaming with law enforcement officials in the state to…
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AdvocacyArticleOver 5 years old
How an Association Partnership Fought Human Trafficking
During a strategic planning session in 2016, Angela Holland, CAE, president of the Georgia Association of Convenience Stores, agreed…
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Business DevelopmentArticleOver 5 years old
Co-Innovation: The Right Way to Make a Vendor Relationship Work
You know how they say a rising tide lifts all boats? Turns out that concept applies to innovation,…
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Meetings / EventsArticleOver 5 years old
Is a Partnership With an Independent Show Organizer Right for Your Organization?
While associations traditionally do a great job marketing events to their own membership, there is often more that…
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Business DevelopmentArticleOver 5 years old
Why The Path to Innovation is Paved Through Partnership
Smart organizations are increasingly turning to strategic partnerships as the best way to exceed rising consumer expectations.
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MembershipArticleOver 5 years old
Add a Spirit of Partnership to Membership
A new report indicates that partnership development is critical for rapid business growth. That’s the main reason why…
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GovernanceArticleOver 5 years old
The Association Behind Facebook’s High-Profile Cryptocurrency Play
The Libra Association, announced this week, brings together a number of sizable companies (including Facebook) that hope to…
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Organizational StrategyArticleOver 5 years old
The Benefits of Partnership or Acquisition in Leadership Succession
Many association executives are taking steps to groom the next generation of leaders as part of their organization’s…























