Tag
Social Media
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Your Private Community’s Toughest Battle
In an age when social media replicates most of what your private community is doing, how do you…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Welcome Bigger Audiences on Facebook Live
Streamers can finally set up their broadcasts ahead of time. Plus: the problems social networks create for associations.
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Marketing / CommunicationsArticleOver 5 years old
Tech Memo: The Dangers of Hashtag Hijacking
Don’t let your social campaigns get taken hostage.
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Marketing / CommunicationsArticleOver 5 years old
Pew Study: Millennials Love Reading Text
New research from Pew pokes a hole in a line of traditional thinking about the written word. Also:…
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Marketing / CommunicationsArticleOver 5 years old
A YP-Friendly Social Media Strategy
Young professionals can serve your association well in that these digital natives will help you keep up on…
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Marketing / CommunicationsArticleOver 5 years old
Study: Relationships and Storytelling Drive Advocacy Success
A new study from APCO Worldwide examining how association advocacy efforts are perceived by DC power brokers and…
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Meetings / EventsArticleOver 5 years old
How to Maximize Social Media at Conferences
Used wisely, it can be a benefit to attendees.
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Facebook’s Bad Engagement Metric
The social media giant is apologizing to advertisers this week after an engagement metric involving video proved misleading.…
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AdvocacyArticleOver 5 years old
TrollBusters: Group Wants to Study Journalists’ Tweets
TrollBusters, a group launched by a professor at Ohio University, has put out a call asking female journalists…
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First Draft News Draws in News Outlets, Social Platforms
The journalism group First Draft News, which has until now represented startups focused on real-time news coverage, is…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Thinking Instagram? Think Compliance
A compliance expert breaks down the legal, regulatory, and reputational concerns you need to keep in mind when…
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Meetings / EventsArticleOver 5 years old
Wednesday Buzz: How #Eventprofs Became Famous
The story of #eventprofs, one of the most popular online communities in the event space. Also: Let's talk…
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Marketing / CommunicationsArticleOver 5 years old
The U.S. Tennis Association’s Selfie Game Is On Fleek
Ahead of the 2016 U.S. Open, in Flushing, New York, the United States Tennis Association launched an epic…
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Marketing / CommunicationsArticleOver 5 years old
Idea Bank: Haiku by Hashtag
What’s the great idea? National Grammar Day Tweeted Haiku Contest Who’s doing it? American Copy Editors Society What’s…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Twitter Brings Brand Fun in #PromotedStickers
Twitter gives companies the opportunity to bring fun to the social network, but it likely isn’t cheap. Plus:…
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Marketing / CommunicationsArticleOver 5 years old
Executive Summary: Kesha L. Willis
Kesha L. Willis, the marketing and communications manager for the Society of Breast Imaging Reston, Virginia, isn't opposed…
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Marketing / CommunicationsArticleOver 5 years old
National Grammar Day Tweeted Haiku Contest: Haiku by Hashtag
The National Grammar Day Tweeted Haiku Contest lets copy editors tweet their love of grammar.
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Marketing / CommunicationsArticleOver 5 years old
Can Social Media Surface New Member Leads?
Use your social media presence to attract new members to your organization—but don’t forget the strategy. Also, find…
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Meetings / EventsArticleOver 5 years old
How to Use Snapchat to Better Connect With Meeting Attendees
Pretty much every association leverages social media to engage and interact with members and the public, and each…
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Nursing Home Group Pushes Social Media Policies
A number of incidents involving nursing home employees who disrespected or mocked residents on social media have prompted…
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Marketing / CommunicationsArticleOver 5 years old
Must-See TV? Twitter’s Livestreaming Play Has Me Excited
Twitter and livestreaming go together like peanut butter and chocolate, and Twitter may have just found the perfect…
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New International Social Media Association Eyes Regulations
It’s easy to pass around photos and other intellectual property on social media websites, but is it right?…
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Marketing / CommunicationsArticleOver 5 years old
Time to Declare Independence From Facebook?
The reason that Facebook has become such a powerful and important social media outlet is its wide reach…
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Marketing / CommunicationsArticleOver 5 years old
How Next-Gen Thinking Led to Publication Success and Audience Growth
It's unusual when a magazine editor can look at a budget cut and see a silver lining. But…
