Tag
Social Media
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Marketing / CommunicationsArticleOver 5 years old
Second Life: Get More From Your Evergreen Content
Too often, we miss opportunities to leverage our history in modern contexts—despite the fact that we know most…
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Marketing / CommunicationsArticleOver 5 years old
Bringing Back Conversation in the Digital Age
Even the icons of the super-cool TED and South by Southwest (SXSW) conferences had had enough this year.…
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Marketing / CommunicationsArticleOver 5 years old
Associations’ Social Media Confidence Grows
A new report on social media use among associations shows they have grown increasingly more comfortable in using…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Reframing Your Volunteer Expectations
Instead of focusing on micro-volunteerism, one expert suggests putting an emphasis on passionate, motivated volunteers. Plus: the keys…
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Marketing / CommunicationsArticleOver 5 years old
Customer Service: Don’t Leave Your Members Hanging
American businesses are ignoring consumer queries on social networks, a study finds. Plus: Let’s make live-tweeting at events…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Spotlight on Association Media
A recap of one of the biggest association publishing meetings of the year. Plus: An online superstar ditches…
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Marketing / CommunicationsArticleOver 5 years old
FrackFeed: Pro-Fracking Activists Try the BuzzFeed Strategy
A new website created by the advocacy group North Texans for Natural Gas aims to jab its many…
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Marketing / CommunicationsArticleOver 5 years old
6 Social Media Tools to Maximize Your Potential Audience
Go beyond your automatic scheduling and dive deep into the performance of your social activity. Plus: An annual…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Do You Need a Digital Advisory Board?
One of the hottest trends in business boards could have a place in the association space. Plus: Discover…
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Marketing / CommunicationsArticleOver 5 years old
Nextdoor: The Social Network Your Social Network Should Be Like
Rather than stealing inspiration from the hot new social networks of the world for your own private community,…
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Marketing / CommunicationsArticleOver 5 years old
This Association Has Found the Secret to Social Success in China
Learn how the Institute of Management Accountants is tackling social media in China.
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Keep Up With Rapid Changes Online
An association expert reveals a list of tools to help small teams compete in the wildly competitive digital…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: How AARP Gets Social Right
Get an insider’s perspective into the association’s social media successes. Plus: an early look at Windows 10’s email…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Twitter’s Troll Crisis
Twitter takes additional steps to end the verbal abuse and harassment that have trailed some of the network's…
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Marketing / CommunicationsArticleOver 5 years old
Should Your Conference Have Its Own Blog?
Managing a conference blog takes work. But the benefits, including increased attendee engagement and higher web traffic, may…
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Meetings / EventsArticleOver 5 years old
Friday Buzz: Meet Meerkat’s Twitter-Backed Competitor
The real-time streaming service Meerkat hasn’t been on the market for a full month yet, but Twitter has…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Facebook Wants to Reinvent Customer Service
With its new Businesses on Messenger strategy, Facebook wants to help replace annoying customer-service phone calls with less-annoying…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Entering the World of Distributed Content
Distributed content is right on the horizon, but what is it, and what does it mean for publishers?…
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Meetings / EventsArticleOver 5 years old
Should Associations Care About Meerkat? Possibly
If you’ve been keeping an eye on the tech media of late, you might have heard about a…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: A Final Look at Insights from SXSW
A roundup of some of the nonprofit-focused highlights you may have missed from SXSW. Plus: scenes from the…
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Marketing / CommunicationsArticleOver 5 years old
What Millennials’ News Consumption Habits Mean for Associations
A new report found that millennials are not willing to pay for news and that while they don’t…
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Marketing / CommunicationsArticleOver 5 years old
Don’t Be Camera Shy: Making The Case for Instagram
The visual social media platform Instagram continues to rise in popularity. Here’s a look at how some associations…
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Meetings / EventsArticleOver 5 years old
Viral Impact: Using Social Marketing to Extend Event Reach
A new study gives an inside look at how top brands are using social marketing to extend the reach…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: First Impressions in Customer Service
When dealing with concerns, complaints, or questions, a new study highlights the importance of immediate resolution. Plus: a…
