Tag
Social Media
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Meetings / EventsArticleOver 5 years old
Alex from Target: Viral’s Random Nature
Sometimes you just gotta roll with it, even if it makes no sense. In other words, we're talking…
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Marketing / CommunicationsArticleOver 5 years old
Messaging: When Emotions Get the Best of Us
Lessons from an association exec’s poorly phrased criticism of an industry disrupter. Also: How Chevy turned a major…
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FundraisingArticleOver 5 years old
Alumni Associations Use Social Media to Reinvent Donation Drives
In both the United States and Europe, college alumni associations are using their social channels to help boost…
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Meetings / EventsArticleOver 5 years old
Event Planners: Falling Down on the Twitter Job
Pitfalls event planners should avoid if they want to keep their social feeds working for them during event.…
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: It’s National Cat Day!
Dog lovers, you may want to steer clear of social media today, as cat fans tweet and post…
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Marketing / CommunicationsArticleOver 5 years old
Taco Bell: Silence as a Marketing Strategy
How Taco Bell won the attention of many an online surfer by turning off its website and social…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: What’s Holding Back That Dues Increase?
What happens when you avoid increasing your dues---for the wrong reasons. Also: the value of a social media…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: A Solution to the Twitpic Archive Problem
The loss of a huge digital image archive is averted after raising the alarm of activists worldwide. Plus:…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The Importance of A/B Testing
A number of online publishers applaud the results of their A/B testing efforts. Plus: the story of yesterday's…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: How ASAE’s Social Media Manager Keeps Things Moving
Insights from the voice behind ASAE's main social media accounts, Lauren Precker. Also: when a big change isn't…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Social Media’s Yin and Yang
We need it for productivity, but it's a maddening distraction. How can you balance the two poles of…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Reader Attention, the New Online Metric
Analytics experts, brace yourselves for another shift in the way you track online audiences. Plus: How an event…
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Marketing / CommunicationsArticleOver 5 years old
Facebook Aims Beyond Its Borders With New Ad Offering
The company's retooled ad targeting platform, Atlas Solutions, offers something that many ad providers want—more details on the…
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FundraisingArticleOver 5 years old
Social Media Roundup: The State of Crowdfunding, by the Numbers
Crowdfunding is here to stay, and it’s about time we took a detailed look at the two biggest…
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Marketing / CommunicationsArticleOver 5 years old
How Paid Distribution Can Push Your Content Further
A tech giant shows how to lead the way on content strategy through the clever use of paid…
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Marketing / CommunicationsArticleOver 5 years old
‘Organic-Palooza’: Social Media Festival Highlights Organic Month
To get members and consumers more engaged on topics related to the organics industry, the Organic Trade Association…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The Debut of Twitter’s “Buy Now” Button
Twitter is about to be populated with more commerce, and associations stand to benefit. Plus: what to consider…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: The Limits of Cause Marketing
While brands can build up goodwill by joining with a nonprofit, they should be quick to remember who…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Why Your iPhone’s Battery Life Stinks
Apple offers a recall for iPhone 5 users. Also: Instagram launches a new video app with a trick…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Facebook Wages War Against Clickbait
If you’re posting content on Facebook, don’t go out of your way to encourage your audience to click.…
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AdvocacyArticleOver 5 years old
Open-Source Social Network Diaspora Grapples With Terror Group
The free ideals of social network Diaspora, an open-source platform built by a nonprofit foundation, were put to…
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FundraisingArticleOver 5 years old
Would You Accept the “Ice Bucket Challenge?”
That’s the question being asked of people around the country as part of a viral social media campaign…
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: Presenters, Be Ready for Anything
A seasoned speaking pro says that you should have multiple versions of your presentation ready—you know, just in…
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: More Social Highlights From #ASAE14
One user rises above the rest on ASAE's Collaborate network. Also: slides and scenes from the Learning Labs.
