Tag
Social Media
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Marketing / CommunicationsArticleOver 5 years old
At 70 Years Young, Smokey Bear Is Still Hot
Since August 9, 1944, Smokey Bear has been spreading the word about wildfire prevention. The groups behind the…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Lessons From a Customer Service Fail
A hotel learns the hard way that you can't strong-arm people out of posting negative Yelp reviews. Also:…
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Meetings / EventsArticleOver 5 years old
Tech Memo: Through the Looking (Google) Glass
How Google Glass can offer a different view of your event.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The New Face of Bitcoin
The Bitcoin Foundation goes bold with its site redesign. Also: how one association has managed to bring thousands…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Here’s What They Want to Call Generation Z
Find the term "millennials" an annoying catch-all? Brace yourself: It's nothing compared to the term being used for…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Customization in the Age of Limited Resources
Members want more options, but there's only one of you. What do you do? Also: The benefits of…
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Marketing / CommunicationsArticleOver 5 years old
Falling Into Instagram: The National Retail Federation’s Gap Takeover
In a move designed to help draw attention to retail's career prospects, the industry's trade group handed its…
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Marketing / CommunicationsArticleOver 5 years old
State Troopers Held a Beauty Contest for Their Cruisers
To help instill camaraderie among state troopers throughout the country, as well as generate a little publicity, the…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Private Doesn’t Mean Antisocial
Not all conversations about your association or its field are taking place on the public web. Also: Keep…
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Marketing / CommunicationsArticleOver 5 years old
#LAstory: How Discover Los Angeles Won Instagram
The Los Angeles Tourism & Convention Board's recent ad campaign "What's Your L.A. Story?" got a lot of…
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Organizational StrategyArticleOver 5 years old
With Social Media, Many Associations Are Still Rudderless
Years into the social media revolution, many associations are still forsaking strategy in their social communications, according to…
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Social Media Roundup: You Are What You Tweet
Another cautionary tale for association pros deeply involved with social media, regardless of whether the context is personal…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Instagram’s Visual Potency
The Fourth of July offers an explosive reminder of the impact of images–and the tool best suited for…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The Battle of the Tweets
A new tool highlights what fuels retweets on Twitter. Plus: how Vine may bring you back in the…
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Marketing / CommunicationsArticleOver 5 years old
Your Online Audience Deserves Better Than a Stream of Clickbait
Cheap, eyeball-grabbing online content is good for traffic, but are traffic numbers really your goal with content marketing?…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The New Face of YouTube Messages
Communication within YouTube is about to get another makeover. Plus: How your association could fit into a Box.
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Marketing / CommunicationsArticleOver 5 years old
Does Social Media Get Consumers to Buy? Not Much, Study Says
Despite the more than $5 billion dollars spent on marketing campaigns in social media spaces in 2013, new…
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Meetings / EventsArticleOver 5 years old
Tuesday Buzz: Facebook Video Gets Revamped
The world's biggest social network has another algorithm change in the pipeline. Plus: Make your conference grab bag…
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Bar Association Gives Members Leeway on Jurors’ Social Presences
Settling what had been a tough ethics question, the ABA recently gave lawyers the go-ahead to research jurors…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: What Got People Talking At MMCC 2014
The tech tools that were the talk of the 2014 Marketing, Membership & Communications Conference. Also: The things…
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Meetings / EventsArticleOver 5 years old
Facebook Latches Onto Sociological Association’s Annual Meeting
The dominating social network will host a private event—part education, part recruiting—ahead of this year’s American Sociological Association…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How Your Elections Drive Data
Members taking part in your elections can help bring to light important details about what’s working in your…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Instagram Moves Beyond Filters
The popular social network adds additional photo-editing capabilities to the newest version of its app. Also: why protecting…
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Marketing / CommunicationsArticleOver 5 years old
Is Your Social Marketing Strategy Going Stale?
A recent saga involving the inner workings of a social marketing firm’s approach to planning offers a useful…
