Tag
Social Media
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Mobile Twitter Users Are More Engaged
According to a new study, mobile Twitter users that use their mobile devices as a primary source are…
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Marketing / CommunicationsArticleOver 5 years old
Macklemore: An Unexpected Success Story
The Seattle rapper Macklemore is currently on the top of the pop charts, but the real story is…
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Marketing / CommunicationsArticleOver 5 years old
Facebook Fading? Users Slowly Disengaging From Service
A Pew Research Center study shows little potential for growth and declining user engagement for Facebook—at least in…
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Marketing / CommunicationsArticleOver 5 years old
Thought Leadership: Build An Audience-Driven Community
What are the requirements of thought leadership? Ask your audience. Also: A longtime tech entrepreneur tells you how…
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Marketing / CommunicationsArticleOver 5 years old
Super Bowl for Brands: Good Timing is Everything
How one brand took a moment of Super Bowl weirdness and turned it into an opportunity. Also: Don't…
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Meetings / EventsArticleOver 5 years old
Event Planning Lessons From The Super Bowl
Event planners take a lesson from the Super Bowl. Also: PCMA experiments with gamification at its most recent…
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Marketing / CommunicationsArticleOver 5 years old
The Innovators: Let’s Talk With My Energy Truth
The Colorado Oil and Gas Association’s My Energy Truth campaign is a model of advocacy in the social…
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Marketing / CommunicationsArticleOver 5 years old
HMV Layoffs: Lessons from A Rogue Twitter Account
What do you do when you lose control of your brand's Twitter account? Also: The future of association…
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Marketing / CommunicationsArticleOver 5 years old
Facebook Mobile Users Surpasses Desktop Users
Facebook mobile users increase to 680 million users in the last quarter alone. How can you learn from…
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Marketing / CommunicationsArticleOver 5 years old
Tweetping: Twitter on a Map
What does Twitter on a map look like? Plus: Google+ ranks second for social networks.
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Slow and Focused Wins the Social Media Game
Why less is more when using social media effectively. Plus: How to deal with the big bosses.
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Meetings / EventsArticleOver 5 years old
Get That Small-Town Feel Going For Your Next Event
Ever thought of taking over a town for your annual meeting? Here’s how one event planner got that…
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Marketing / CommunicationsArticleOver 5 years old
Top Mobile Apps: How Facebook and Google Dominate
Looking to reach your mobile crowd? Out of thousands of apps to choose from, here are the top…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Use Twitter Hashtags Effectively
How one association found ways to reach its goals using new forms of technology. Also: Do hashtags on…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Social Business Comes With Change
Is your business a social business? Also: Interview with EventBrite’s VP of Marketing sheds light on word-of-mouth event…
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Marketing / CommunicationsArticleOver 5 years old
Inside the Library of Congress Twitterverse Archives
Why the Librabry of Congress is struggling to organize 170 billion tweets. Also: three business model design challenges…
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Marketing / CommunicationsArticleOver 5 years old
Is Facebook Graph Search the Latest Marketing Tool?
Have you seen Facebook’s latest development? The new search function could lead to big opportunities for associations.
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Marketing / CommunicationsArticleOver 5 years old
The Latest on NYC’s Upcoming Soda Ban
The city gives businesses a grace period to prepare for controversial beverage-related fines. Also: why asking the right…
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Marketing / CommunicationsArticleOver 5 years old
Route to Victory: Build Your Content Strategy
Why having a content strategy is critical to your content creation efforts. Also: a look into the must-have…
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Marketing / CommunicationsArticleOver 5 years old
What Associations Can Learn From the Death Star Petition
Associations can learn from the recent Death Star petition,and the White House’s articulate response.
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Marketing / CommunicationsArticleOver 5 years old
Electronic Communications Privacy Act’s Privacy Concerns
Obama's approval of a video-sharing bill is good for Netflix, but the bill comes with downsides for privacy…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: How Associations Can Use Collaboration in 2013
Why 2013 is the year for collaboration. Plus: Is your association using all four stages of sponsorship at…
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Marketing / CommunicationsArticleOver 5 years old
Breaking News Defends its Territory From Twitter
How one breaking news service differentiated itself in the face of competition from a bigger entity. Also: LinkedIn…
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: Event Planning Tips From Yoda
Jedi Master Yoda delivers some event planning inspiration. Also: Technology group uses data to measure member participation and…
