Tag
Social Media
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Boost Your Instagram Reach
Instagram offers a unique opportunity to reach new people. Curating your posts can grow your following and spread…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: The State of Vacation Deprivation
Vacations help workers refresh and return to work more energized—but more than half of Americans aren’t taking them,…
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AdvocacyArticleOver 5 years old
Multimedia Campaign Encourages Girls to Pursue a Career in Technology
Throughout history, women have left their legacy on technology. Among them are Ada Lovelace, who is widely considered…
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Marketing / CommunicationsArticleOver 5 years old
How to Master Social Media Strategy Today
On January 11, Facebook sent a shudder through the collective association world with an announcement that it was…
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Marketing / CommunicationsArticleOver 5 years old
Membership Hack: The Right Medium for Maximum Reach
The Fiber Broadband Association uses a platform called Medium to blog about industry news, information, and advocacy. With…
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Marketing / CommunicationsArticleOver 5 years old
Editor’s Note: Old-School Social
In an age of social media nastiness, in-person social interactions—including at association meetings—provide welcome relief.
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Marketing / CommunicationsArticleOver 5 years old
How Associations Can Maintain Their Social Media Prowess
From privacy scandals to algorithm changes, handling social media for associations is harder than ever. Here’s how the…
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Marketing / CommunicationsArticleOver 5 years old
Reputation Management in the Age of Social Media
Managing reputation is tough when every person with a social media account is a potential critic with global…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Grow Your Instagram Following
For a robust social media strategy, your organization needs to leverage its Instagram followers. The Wild Apricot blog…
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Marketing / CommunicationsArticleOver 5 years old
Add a Contributor Network to Your Association
Your association has a robust network of people—a brain trust of members, many of whom are eager and…
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Meetings / EventsArticleOver 5 years old
Up Your Event’s Instagram Game
As made-for-Instagram pop-ups grow in popularity nationwide, it may be time for your association to make its next…
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Marketing / CommunicationsArticleOver 5 years old
Reinforce Your CEO’s Social Media Savvy
“Am considering taking Tesla private at $420. Funding secured.” Elon Musk’s recent eye-opening tweet drew the ire of shareholders,…
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AdvocacyArticleOver 5 years old
EEOC Complaint Says Targeted Facebook Job Listings Are Discriminatory
A filing with the Equal Employment Opportunity Commission by the American Civil Liberties Union on behalf of millions…
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Meetings / EventsArticleOver 5 years old
New Tech Tool Uses Social Media to Improve Emergency Response at Events
Researchers at Purdue University have created a new real-time social analytics tool that police departments and other first…
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Marketing / CommunicationsArticleOver 5 years old
Use a Chatbot to Answer Members’ FAQs
When your members ask questions via social media, do you respond? It might hard to keep up. When…
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Meetings / EventsArticleOver 5 years old
Tuesday Buzz: Targeted Event Sign-Ups
How a little Facebook retargeting could supercharge your event sign-ups. Also: The chatter behind the chatter at Content…
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Meetings / EventsArticleOver 5 years old
Membership Hack: Chapter Leaders as Conference Promoters
The Association for Corporate Growth organizes a competition to encourage chapter leaders to promote its annual conference. Participants…
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Marketing / CommunicationsArticleOver 5 years old
Turn Chapter Members Into Social Media Influencers
Last spring, when the American Society of Landscape Architects invited each of its 49 chapters to take over…
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MembershipArticleOver 5 years old
How Associations Can Demonstrate Membership ROI
It costs five times more to attract a new customer than it does to keep an existing one,…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Pinterest’s Positive Stability
After years of growth, Pinterest has stable impression and satisfaction numbers, according to YouGov research. That’s a big…
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MembershipArticleOver 5 years old
Membership Hack: Instagram Engagement
The American Dental Hygienists' Association has a big presence on Instagram, where it highlights member stories every week…
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MembershipArticleOver 5 years old
Daily Buzz: What Should You Make of Facebook’s Paid Groups?
What the future of paid membership subscriptions could look like on Facebook, from The Membership Guys podcast. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Marketing Transformation Requires a New Strategy
Rapid transformation in the digital landscape is a given. Social media platforms, artificial intelligence, and native advertising all…
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Marketing / CommunicationsArticleOver 5 years old
Associations Adjust Strategy as User Satisfaction With Social Media Sinks
Privacy and ads are pushing users away from Facebook, Twitter, and Instagram. One small association’s solution: Emphasize engagement,…
