Tag
User Experience
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MembershipArticleOver 5 years old
Think Like Apple, Act Like Amazon to Better Serve Members
I often say that organizations that want to provide a great customer or member experience need to think…
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Organizational StrategyArticleOver 5 years old
When Iteration Doesn’t Work Anymore
Iterative design, the idea that you build a website, app, or other technology over time from the same…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Customize All the Things
How the clothing retailer American Eagle is encouraging people to buy customized jeans in a store where you…
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Meetings / EventsArticleOver 5 years old
Editor’s Note: No Compromises
Thinking differently about planning events after planning a wedding.
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Xperience Design Project (XDP)
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and…
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Meetings / EventsArticleOver 5 years old
XDP Challenges Association Pros to Become Experience Designers
Traditional conferences may deliver on content but often come up short in providing compelling, memorable, come-back-next-year experiences. At…
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Meetings / EventsArticleOver 5 years old
Does Your Meeting Need a Chief Experience Officer?
As meetings become less traditional and more experiential, so too should the roles on meeting and CVB teams.…
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Marketing / CommunicationsArticleOver 5 years old
How to Make Your Association’s Website More Accessible
Have you ever had an elderly parent ask you to read some online information to them? Or have…
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Marketing / CommunicationsArticleOver 5 years old
Front-End Design: Hide the Guts of the Machine
Why you should focus on your front-end design instead of your back-end design. Also: It's time to update…
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Meetings / EventsArticleOver 5 years old
Thursday Buzz: Let Technology Bring Ease
Don’t let technology complicate your relationship with members and event attendees. Plus: How the American Counseling Association is…
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LearningArticleOver 5 years old
Iterative Design’s Many Perks for Web Developers
Trying to design effectively for your users? You can't keep blowing up bridges to create a new path.…
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Marketing / CommunicationsArticleOver 5 years old
Ad Blocking: Let’s Understand Why Consumers Do it
Rather than taking on ad blocking by using aggressive strategies, the World Association of Newspapers and News Publishers…
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Marketing / CommunicationsArticleOver 5 years old
How to Optimize Your Search Functionality
Search is an increasingly important component in desktop and mobile online experiences, yet too often search is not…
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Marketing / CommunicationsArticleOver 5 years old
Tech Memo: 3 Tips For Optimizing Your Search Functions
Tips for optimizing your search functionality.
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Marketing / CommunicationsArticleOver 5 years old
Websites: The Weight of Our Pages Matters
As websites become increasingly more complex and ad-laden, we’re starting to reach the point where end users are…
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Marketing / CommunicationsArticleOver 5 years old
So, You Want to Personalize Your Products?
As Ray van Hilst, director of client strategy and marketing at Vanguard Technology, puts it, the technology of…
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LearningArticleOver 5 years old
User Experience: Is Your Technology Seamless?
Too often, it seems like we’re fighting against the stuff that should be making our lives easier, rather…
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Marketing / CommunicationsArticleOver 5 years old
Apple Watch Apps: Don’t Start Building, But …
The Apple Watch is just days away from hitting a handful of select wrists, and some developers are…
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Marketing / CommunicationsArticleOver 5 years old
A Taste for Tech: Restaurant Technology Appeals to All Generations
Millennials are using new restaurant technology at a higher rate, but the gap among frequent users is smaller…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Evernote Gets Clean and Simple
After taking it on the chin from a user, the note-taking giant learns a thing or two about…
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Marketing / CommunicationsArticleOver 5 years old
Study: The CMO’s Role is Growing in Influence
Driving organizational revenue. Staying in front of customer issues. Responding to issues in real time. The chief marketing…
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Organizational StrategyArticleOver 5 years old
Monday Buzz: Don’t Fear Website Redesigns
With proper planning, there's no need to be intimidated by the thought of a redesign for your association's…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: The Like Button Gets a Makeover
Facebook's iconic button looks simple, but redesigning it was an epic exercise in project management. Also: why asking…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How Customer Experience Got Old School
Customer experience is in for a face lift, courtesy of the digital age. Plus: how Gen Y would…
