Lunchtime Links: Advance Reading for #ASAE13
Heading to the 2013 ASAE Annual Meeting & Expo? Get a taste of what's in store with articles and interviews from Susan Cain, Dan Heath, and a variety of Learning Lab speakers.
Heads up: this content is over 5 years old, so some information may be out of date.
Today we break from your regular Lunchtime Links programming to bring you a special set of reading material from a crew of content leaders at the 2013 ASAE Annual Meeting & Expo (opens in a new tab). If you’re heading to the conference—or even if you’re not—check out these articles and interviews from the pages of Associations Now and ASAE’s professional-interest e-newsletters to get an early look at some of the lessons and advice that will be shared at the conference.
[*Articles marked with an asterisk require an ASAE member login.]
Susan Cain, the author of “Quiet: The Power of Introverts in a World That Can’t Stop Talking.” (photo by jurvetson/Flickr)
General Sessions
Session: Susan Cain, “Quiet: How to Harness the Strengths of Introverts to Change How We Work, Lead, and Innovate,” 8:30 a.m. Sunday
Read: “The Business Case for Quiet (opens in a new tab),” by Kristin Clarke, Associations Now, July 2013
Session: Dan Heath, “Being Decisive,” 12:15 p.m. Tuesday
Read: “How to Make Better Decisions (opens in a new tab),” by Kristin Clarke, Associations Now, July 2013

Game Changers
Session: Kat Cole, “Turning Cinnabon Into A $1 Billion Brand,” 3:15 p.m. Monday
Read: “Focus on What Matters Most—Or Fail (opens in a new tab),” Associations Now, August 2013
Conversations That Matter
Session: “Collaborating and Competing with Our ‘Frenemies,’” 1:30 p.m. Monday
Read: “When Contributors Become Competitors (opens in a new tab),” by Karla Taylor, asaecenter.org, July 24*
Make sure your association is running smoothly by reading up on “Road to Relevance.” (Jorg Greuel/Getty Images)
Learning Labs
Session: “Road to Relevance: 5 Strategies for Competitive Associations,” 1:30 p.m. Sunday
Read: “Living Lean: How Associations Can Waste Less, Do More (opens in a new tab),” by Mary Byers, CAE, and Harrison Coerver, Associations Now, July 2013
Session: “Future Proof Your Association’s Technology: Preparing for Tomorrow’s Ideas Today” 1:30 p.m. Sunday
Read: “Future-Proofing Your Association’s Technology (opens in a new tab),” by Kylee Coffman, asaecenter.org, July 22*
Session: “The Business of Certification: Engage Certificants to Grow Your Program,” 3:15 p.m. Sunday
Read: “3 Forces That Are Disrupting Certification Programs (opens in a new tab),” by Karla Taylor, asaecenter.org, June 18*
Session: “Three Steps to Greater Board Meeting ROI,” 3:15 p.m. Sunday
Read: “3 Steps to Board Stability (opens in a new tab),” Associations Now, August 2013
Session: “Why Boards Are Killing Association Business Models,” 3:15 p.m. Sunday
Read: “5 Ways Boards Are Killing Association Business Models (opens in a new tab),” by Jeff De Cagna, FASAE, Associations Now, March 2013
Session: “How Do Members Choose? Re-thinking Your Member Value Proposition,” 8:45 a.m. Monday
Read: “3 Methods for Staying in Touch With Member Needs (opens in a new tab),” by Karla Taylor, asaecenter.org, July 10*
Session: “Martial Arts in the Workplace: Defending Yourself from Office Gossips, Bullies and Passive Aggressives,” 1:30 p.m. Monday
Read: “How to Deal With Office Bullies (opens in a new tab),” by Kristin Clarke, Associations Now, June 2013
Session: “YAP (Young AND Professional): They Aren’t Mutually Exclusive,” 9 a.m. Tuesday
Read: “From Young Professional to Association Executive: 4 Tips to Help You Along the Way (opens in a new tab),” by Debra S. BenAvram, CAE, asaecenter.org, June 7*
Session: “Converting Professional Certificate Courses to Online Learning,” 10:45 a.m. Tuesday
Read: “An Online Venture With a Big Payoff (opens in a new tab),” by Karla Taylor, asaecenter.org, June 19*
Session: “Essential Financial Communication and Messaging to Boards: Finding the Perfect Balance,” 10:45 a.m. Tuesday
Read: “The Power of a One-Page Financial Report (opens in a new tab),” by Michael Gellman, asaecenter.org, July 8*
(iStockphoto/Thinkstock)
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