Author
Joe Rominiecki
Joe Rominiecki is a contributing editor to Associations Now.
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MembershipArticleOver 5 years old
Welcome New Members With a Phone Call
Joining an association is, in essence, an entry into a community. So why not emphasize person-to-person connection right…
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MembershipArticleOver 5 years old
What to Ask New Members
The association marketer’s rule of thumb is to make the membership application as short as possible. Each additional…
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MembershipArticleOver 5 years old
Your Membership Application: Ask the Right Questions
Get the info that matters most when members join.
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MembershipArticleOver 5 years old
Rules Of Engagement: Connect Calls, Reach New Members
Welcome new members with a call from a colleague.
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MembershipArticleOver 5 years old
Balancing Member and Nonmember Needs
Setting an association’s membership strategy is a tightrope walk. Perfect balance means pursuing new potential markets without neglecting…
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MembershipArticleOver 5 years old
What I’ve Learned in Four Years of Blogging About Membership
When you write a thousand words about association membership every week, you pick up a thing or two.…
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Conscious InclusionArticleOver 5 years old
How to Get the Diversity Data You Need
A decade has passed since “data-driven strategies” was lodged in the association industry’s consciousness by the ASAE bestseller…
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MembershipArticleOver 5 years old
‘Perpetual Membership’ Study Is an Auto-Renewal Reality Check
The “member until you cancel” model has intriguing potential for associations, but a new survey shows they have…
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MembershipArticleOver 5 years old
Company or Individual: How Member Type Shapes Association Work
Tomayto, tomahto. Trade association, professional society. How different are the two types of membership organization? A pair of…
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MembershipArticleOver 5 years old
Questioning the Folk Theories of Association Membership
We all know the core fundamentals of how membership works in associations—or do we? Take a moment to…
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MembershipArticleOver 5 years old
Engagement Report Card Shows Members Where They Stand
Three years after building a full-scale member-engagement dashboard, one association shares how that effort is paying off, including…
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MembershipArticleOver 5 years old
Commit to Data-First Engagement
When the Credit Union National Association set out to boost participation in its affiliated professional societies in 2015,…
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MembershipArticleOver 5 years old
Why Engagement Must Be Built Into the Member Experience
Struggling to get members engaged? Perhaps the problem’s not in your methods but in the engagement opportunities themselves.
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Conscious InclusionArticleOver 5 years old
The Data You Need to Support Diverse Audiences
As associations grow their diversity and inclusion efforts, they realize a fundamental need to understand the demographics of…
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MembershipArticleOver 5 years old
Know Your Data: Ages and Life Stages
When an association knows a member’s age, it has a choice about how to fit that person into…
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MembershipArticleOver 5 years old
Member Needs: A Delicate Balance for Your Association
Understanding member needs—both old and new.
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MembershipArticleOver 5 years old
Rules of Member Engagement: Going All In
Why your association should commit to data-first member engagement.
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MembershipArticleOver 5 years old
Engagement Scoring: Big Benefit or Big Brother?
How much do your members know about your association’s data and engagement tracking? And how do they feel…
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Marketing / CommunicationsArticleOver 5 years old
Inbound Marketing’s Potential for Membership
As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. Is your…
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MembershipArticleOver 5 years old
Two More Views on Understanding Member Value
Member data is great, but it won’t answer all your questions. A pair of qualitative methods for understanding…
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MembershipArticleOver 5 years old
Growth Via Online Community
When the American Society of Plant Biologists embarked on a strategic planning process a few years ago, it…
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MembershipArticleOver 5 years old
A Welcome Role for the Membership Committee
One association puts its volunteer membership committee to work in calling all new members to welcome them to…
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Executive LeadershipArticleOver 5 years old
Navigate Your Next CEO Departure
Despite our best efforts to flatten hierarchies, foster teams, and build sustainable operations, still little in association management…
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MembershipArticleOver 5 years old
Study: The State of Association Chapters
A new benchmarking study sheds some light on common chapter-relations practices at associations, but it falls short of…
