Author
Joe Rominiecki
Joe Rominiecki is a contributing editor to Associations Now.
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MembershipArticleOver 5 years old
A LinkedIn-Centric Strategy for Member Recruitment
Could you build a brand-new association using only LinkedIn for finding prospective members? Learn how one association professional…
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MembershipArticleOver 5 years old
Real Talk: Membership Will Never Be Perfect
Working in association membership means you'll always be failing a little bit. Defining your target levels of success,…
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MembershipArticleOver 5 years old
Member Retention: Hard Work, but Somebody’s Gotta Do It
Before 2014, when Kerri McGovern looked at the American Chiropractic Association’s membership numbers, she saw churn. “We recruit…
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MembershipArticleOver 5 years old
The Hard Things About Membership
Astronauts Scott and Mark Kelly say the toughest challenges are the most rewarding. For associations, here's a list…
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MembershipArticleOver 5 years old
Workforce Shifts Demand Membership Evolution
1. Create new membership opportunities. Whether that means adding categories for new types of members or entry-level tiers…
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Meetings / EventsArticleOver 5 years old
Thursday Buzz: Advance Reading for #ASAE16
On your way to the 2016 Annual Meeting & Expo in Salt Lake City, get a head start…
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MembershipArticleOver 5 years old
A Better Alignment of Membership and Certification
For one association's new two-tier membership offer, the deciding factor between the two options is a member's desired…
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MembershipArticleOver 5 years old
Reward Members for What They’re Already Doing
A new membership program from comic-book giant Marvel shows earning loyalty may be as simple as rewarding existing…
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MembershipArticleOver 5 years old
Member Retention: Turn off the Churn
Here’s a little secret from membership-savvy associations: While new- member acquisition offers the thrill of the chase, member…
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Executive LeadershipArticleOver 5 years old
Leadership Transition: Bridge the Leadership Gap
The departure of an association CEO doesn’t need to feel like jumping off a cliff. With a solid…
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Executive LeadershipArticleOver 5 years old
How One Leader Planned a Gradual Exit
Greg Maciag, the former CEO of the Association for Cooperative Operations Research and Development isn't leaving the organization…
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MembershipArticleOver 5 years old
Plantae: One Association’s Community Growth Factor
How one group aims for success via Plantae, its community at large.
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MembershipArticleOver 5 years old
Membership Evolution: A New World of Work
Workforce shifts demand membership evolution.
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MembershipArticleOver 5 years old
Positive Signs for Association Membership in a Chaotic Year
An uptick in association membership growth, driven by a rise in member-recruitment rates, highlights findings from the latest…
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MembershipArticleOver 5 years old
Another Look at Freemium for Association Memberships
Evernote, a poster child for the freemium model, is showing signs of struggle, but associations may be better…
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MembershipArticleOver 5 years old
Get Members’ Attention With Their Own Data
What do people care about most? Themselves. One association turned this simple truth into a marketing success by…
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MembershipArticleOver 5 years old
Get Young Members on the Fast Track to Engagement
At the American College of Cardiology, a program to get new graduates on the road to its "fellow"…
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MembershipArticleOver 5 years old
Focus on the Highly Engaged Members Who Love You Most
Why one association researcher discounts nonmember feedback in favor of the highly engaged, and how that choice relates…
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Career DevelopmentArticleOver 5 years old
The Obvious Benefit That Young Members Are Looking For
A new study suggests associations overlook the primary motivation for young members: jobs. But is that a benefit…
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MembershipArticleOver 5 years old
More Join Buttons, and Other Lessons From MMCC 2016
Amazon's persistence in driving users to "Try Prime" is a lead associations ought to follow and just one…
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MembershipArticleOver 5 years old
It Takes a Village: The Odd Job of Managing Membership
No one goes to college to get a degree in membership. So, who does all the membership work…
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MembershipArticleOver 5 years old
The ROI of Online Member Communities
The latest study from The Community Roundtable digs into calculating the return on investment for online communities. The…
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MembershipArticleOver 5 years old
Too Many Ideas for Boosting Member Retention? Never!
While an in-depth look at the state of membership retention in associations awaits in the mid-summer issue of…
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MembershipArticleOver 5 years old
Membership Memo: It Takes a Village
The odd job of managing membership.
