Author
Joe Rominiecki
Joe Rominiecki is a contributing editor to Associations Now.
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MembershipArticleOver 5 years old
Tips to Start the Chapter Restructuring Process
Mariner Management and Marketing's Peggy Hoffman offers suggestions on how to handle chapter restructuring efforts.
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GovernanceArticleOver 5 years old
Chapter Restructuring: A Board’s Most Difficult Job?
Imagine your association as the human body. The board of directors is the brain, making decisions. The staff…
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MembershipArticleOver 5 years old
Beyond Testimonials: How to Unearth Great Member Stories
Every member has a story, but most people aren't polished storytellers. An author and expert on business storytelling…
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MembershipArticleOver 5 years old
A Collaborative Solution for Engaging More Student Members
Two associations in the plastics industry have partnered to grant free memberships to students, with an eye toward…
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MembershipArticleOver 5 years old
A Few Ideas to Score More Member Loyalty
Take a peek inside the rewards program at video-game retailer GameStop to see how incentives and personalization can drive…
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Marketing / CommunicationsArticleOver 5 years old
I Cant Live Without My Unroll me App
This service can help you get a handle on all the junk mail piling up in your inbox.…
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MembershipArticleOver 5 years old
Data: How Do You Renew?
It's great when a member sends a dues check on time, paid in full, but a lot of…
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Organizational StrategyArticleOver 5 years old
Serve Versus Sell: How to Negotiate Associations’ Dual Roles
A study on how organizations with hybrid missions—both social and commercial—manage the inherent tensions between the two offers…
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MembershipArticleOver 5 years old
The Best of 2015: The Stories You Read and Shared Most
It’s been a busy year for associations, as their work has continued to shape the news every day.…
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MembershipArticleOver 5 years old
5 Gifts on Every Membership Pro’s Holiday Wishlist
Looking for the perfect gift for your colleagues in your association's membership department? Check out this list for…
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MembershipArticleOver 5 years old
Engagement Ideas From Public Broadcasting
In July, the Nieman Foundation published a 13,000-word report by Knight Visiting Nieman Fellow Melody Joy Kramer that…
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MembershipArticleOver 5 years old
A Tool for Better Member Volunteer Matching
Getting the right members into the right volunteer roles is a constant challenge for associations, and poor fit…
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MembershipArticleOver 5 years old
Supercharge Your Membership With a Premium Offer
One association's early success with a "Super Member" category shows how a premium, all-access offer can lock in…
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MembershipArticleOver 5 years old
Sense of Belonging Spurs Member Referrals
In the agriculture industry, community is still crucial. "There are really good opportunities for one-on-one engagement just by…
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MembershipArticleOver 5 years old
What Political Polarization Tells Us About Membership Marketing
Our inability—or distaste—for crafting arguments that appeal to opposing moral beliefs contributes to a polarized public, and it…
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Organizational StrategyArticleOver 5 years old
Why This Group Thought Big With a Niagara Falls Trip
An AMC takes a break for planning and play.
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MembershipArticleOver 5 years old
Tune In to These New Ideas From Public Broadcasting
Concepts from the world of public broadcasting that might come in handy for association execs.
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MembershipArticleOver 5 years old
Membership Memo: Tell Your Friends
A sense of belonging can spur member referrals.
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MembershipArticleOver 5 years old
A Roadmap for Quintupling Membership
The American Association for the Advancement of Science has set a lofty goal: 500,000 members. Such radical growth…
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MembershipArticleOver 5 years old
How Many Benefits Do Members Actually Care About?
Your association probably offers more benefits than it needs to. But which ones factor into the decision to…
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MembershipArticleOver 5 years old
Individual or Company Members: Why Not Both?
On the road, hybrids are all the rage. They're a growing trend in associations, too. From 2011 to…
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MembershipArticleOver 5 years old
More Deep Questions for Association Membership Pros
Give your association mind a little exercise by musing on these membership discussion starters.
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Organizational StrategyArticleOver 5 years old
A More Scientific Approach to Association Membership
One association executive's method for operational planning offers an example of how membership objectives can be tested, measured,…
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Meetings / EventsArticleOver 5 years old
How Digital Signage is Remaking the Meeting Experience
There's a memorable scene in the 2002 sci-fi thriller Minority Report that imagines the future of digital signage.…
