Author
Joe Rominiecki
Joe Rominiecki is a contributing editor to Associations Now.
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MembershipArticleOver 5 years old
Secret or Not, Membership Groups Face Common Problems
The story of a secret society's quest for growth is a fascinating tale that illustrates the fundamental challenges…
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Marketing / CommunicationsArticleOver 5 years old
How a Few Key Influencers Can Spread Your Message
In June, researchers at the University of Southern California shared a discovery about the dynamics of social networks:…
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The Member-Termination Dilemma
For associations, terminating a member is an action of last resort, but a thorough policy and process for…
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MembershipArticleOver 5 years old
Monthly Membership Makes Joining “As Easy As Possible”
In July, the Air Conditioning Contractors of America launched a monthly, “join now” dues rate of $39. Since…
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MembershipArticleOver 5 years old
Membership Memo: The Hybrid Model
In less than two years, SCTE’s individual membership has increased from 14,000 to more than 20,000. Who says…
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Marketing / CommunicationsArticleOver 5 years old
Rules of Engagement: The Power of Key Influencers
A study at the University of Southern California shares a discovery about the dynamics of social media: a…
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Meetings / EventsArticleOver 5 years old
All Signs Point to Digital Signage
Digital signage is more than just a shiny, electronic version of the standard foam core posters and easels…
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Meetings / EventsArticleOver 5 years old
Digital Signage and Dollar Signs
Worried about the cost of adding digital signage to your association’s conference? Consider these tactics for trimming the…
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MembershipArticleOver 5 years old
Turn Member Referral Into a Status Symbol
At the National Cattlemen's Beef Association, member-get-a-member is more than a one-time campaign. Its long-running Top Hand Club…
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MembershipArticleOver 5 years old
Is Your Staff Trained to Sell Membership?
Any association staffer who interacts with members and prospects influences the membership experience. Research from the retail sector…
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MembershipArticleOver 5 years old
Free Stuff to Foster Engagement
Whatever you call it—swag, tchotchkes, freebies, loot—a small gift with your association's logo on it can pay off…
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MembershipArticleOver 5 years old
In Recruitment, a Little Recognition Goes a Long Way
There's no one way to make a member-get-a-member program a success, but recognition for recruiters is a must.…
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MembershipArticleOver 5 years old
Find More Meaning in Your Metrics
In baseball, "Wins Above Replacement" has become a powerful metric for connecting player performance to teams' missions: winning…
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MembershipArticleOver 5 years old
Finding the Middle Ground on Member Engagement
Every member has his or her own reasons for engaging with your association, but how do you best…
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MembershipArticleOver 5 years old
The Eternal Quest for Membership Growth, and Other Survey Findings
A new industry benchmarking study shows more associations grew in members in 2014 than shrank, but less so than…
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MembershipArticleOver 5 years old
Milestone Members Featured on Association Magazine
How's this for welcoming a new member? Laura Burke, a compliance coordinator at St. Jude Children's Research Hospital…
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MembershipArticleOver 5 years old
Reflections on Membership From #ASAE15
The 2015 ASAE Annual Meeting & Expo had no shortage of ideas and opinions on the current state…
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Organizational StrategyArticleOver 5 years old
Josh Linkner: Associations Must Evolve Constantly
At the ASAE Annual Meeting & Expo in Detroit Sunday, opening general session speaker Josh Linkner explained to…
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LearningArticleOver 5 years old
Advance Reading for #ASAE15
Heading to the 2015 ASAE Annual Meeting & Exposition in Detroit? Get your learning started early with articles and…
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MembershipArticleOver 5 years old
Must Member Dues Always Be Monetary?
A proposed model for the future of membership in public broadcasting raises an intriguing question for associations: Could…
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MembershipArticleOver 5 years old
Membership Memo: Cover Story
Milestone members featured on association magazine fronts.
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MembershipArticleOver 5 years old
Rules of Engagement: Good Old Giveaways
This association hopes that a little free stuff can earn new engagement.
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MembershipArticleOver 5 years old
A Lesson in Membership Marketing From Baseball
An inside look at how one Major League Baseball club is using predictive analytics to improve season-ticket sales…
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MembershipArticleOver 5 years old
Partnership Program Helps VIP Members See the Big Picture
At the Society of Cable Telecommunications Engineers, a group-membership plan is attracting deeper engagement with the industry's higher-ups…
