Article Marketing / Communications 2 min read
Social Media Roundup: Another Way to Think About Design
If you're trying to influence people, design is a great way to do it, marketing expert Seth Godin says. Also: For your succession plan, look beyond the CEO role.
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Great design involves more than the layout and the appearance and even the structure of the product. It’s all about what it’s for and why it needs such great form to function.
Thoughts on that, and more, in today’s Social Media Roundup:
Design as Influence
https://twitter.com/jcufaude/status/372011186167885825
Recently, our very own Joe Rominiecki highlighted the value of design in creating useful member benefits. Clearly he was on to something, based on Seth Godin’s latest piece, which discusses the value of design as an incentive for people to do something (opens in a new tab). “That well-designed prescription bottle, for example, is well designed because it gets you to take your medicine even when you forget or don’t feel like it,” he notes. “If that wasn’t the goal, then a cheap baggie would do the job.” In those terms, where is your organization excelling at design—and where could you improve the incentive proposition? (ht @jcufaude (opens in a new tab))
Setting Next Steps
Get Your Succession Plan Up To Speed http://t.co/v6v2tebuka (opens in a new tab) via @rockettm (opens in a new tab)
— Jeff Hurt (@JeffHurt) August 26, 2013 (opens in a new tab)
Get ready for a big change. It may not be coming yet, but in the constantly changing modern workplace, having a good succession plan is important (opens in a new tab), says XYZ University’s Sarah Sladek, writing for Greenfield Services. “The CEO isn’t the only vital role in your organization. Mid-level employees keep your business running smoothly too,” she writes. “For each level, you need to have a different plan. Each role is different, and having successors lined up for all levels is essential.” And whatever you do, don’t follow the example NBC set a few years back when it flubbed the Jay Leno/Conan O’Brien handover (opens in a new tab). “There are many more examples of succession planning done badly than succession planning done well,” Sladek notes. “Make sure you don’t fall into the first category.” (ht @JeffHurt (opens in a new tab))
So what’s on your social calendar today? Tell us all about it in the comments.
(Monkey Business/Thinkstock)
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