Tag
Influencers
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Career DevelopmentArticleOver 5 years old
Mentorship Program Pairs Influencers with C-Suite Execs
With the goal of connecting influencers with Fortune 500 company executives, the American Influencer Council created a new…
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Marketing / CommunicationsArticleOver 5 years old
How to Bring Influencers Into Your Association’s Advocacy Efforts
Influencers can drive a lot of attention and engagement toward your cause. But for the partnership to work,…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: How Influencers Can Help Your Email Marketing Campaigns
Work with outside voices to build a more trustworthy brand. Also: Don’t get overwhelmed by member data.
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Marketing / CommunicationsArticleOver 5 years old
Everything You Can (and Should) Learn From Influencers
On social media, digital influencers often have the freedom to act and respond in ways that your organization…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: The Evolving World of Content Marketing
As content marketing shifts, so do the conversations at industry meetings like Content Marketing World. Also: More employers…
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Meetings / EventsArticleOver 5 years old
Former NFL Stars Embrace eSports With New Tournament
The Pro Football Retired Players Association is launching a new eSports tournament that will offer gamers the chance…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Don’t Kill Curiosity
A Harvard Business School professor warns that the wrong tactics could harm employees’ ability to come up with…
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Marketing / CommunicationsArticleOver 5 years old
Turn Chapter Members Into Social Media Influencers
Last spring, when the American Society of Landscape Architects invited each of its 49 chapters to take over…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Tips on Becoming an Influencer
If you’re looking to become more influential within your industry, follow this instructive guide from HubSpot. Also: How…
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Marketing / CommunicationsArticleOver 5 years old
Report: Influencers Becoming More Important as Marketing Tools
A new report from the consulting firm A.T. Kearney makes the case that influencer marketing can be more…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Why Influencers Don’t Have it Easy These Days
YouTube's conservative approach to advertising in recent months may open up opportunities for working directly with talented influencers.…
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MembershipArticleOver 5 years old
How to Attract and Grow Member Influencers
Influencers can be your best conduit to membership and spreading new ideas. But how do you tap an…
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Marketing / CommunicationsArticleOver 5 years old
Why Your Attendees Are Your Best Marketing Tools
Sure, direct-mail pieces and email newsletters can be compelling. But having your attendees market your conferences or events…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Policy: Don’t Follow the NFL’s Lead
The National Football League in recent weeks has arguably earned more attention for its unusually tight social media…
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AdvocacyArticleOver 5 years old
NFL Players Association Considers Marijuana for Pain Management
Coming after a flurry of states voted to legalize marijuana last week, the NFL Players Association is taking…
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Executive LeadershipArticleOver 5 years old
NFL’s Latest Leadership Push: A “Rooney Rule” for Women
This week, in an effort to improve diversity in the National Football League, commissioner Roger Goodell announced plans…
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Executive LeadershipArticleOver 5 years old
How to Build Influence Without Authority
Leaders often must try to influence professionals over whom they have no real authority: board members, colleagues who…
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Marketing / CommunicationsArticleOver 5 years old
How a Few Key Influencers Can Spread Your Message
In June, researchers at the University of Southern California shared a discovery about the dynamics of social networks:…
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Marketing / CommunicationsArticleOver 5 years old
Rules of Engagement: The Power of Key Influencers
A study at the University of Southern California shares a discovery about the dynamics of social media: a…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: NFL Players Eye a Media Empire
The association that represents the NFL’s players launches its own media company. Plus: You don’t have to like…
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Executive LeadershipArticleOver 5 years old
How to Use Your Influence for Simple Changes
When Clarke Price, FASAE, CAE, was president and CEO of the Ohio Society of CPAs, he faced a…
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GovernanceArticleOver 5 years old
Deflategate Lessons From NFL Commissioner Roger Goodell
The big lesson from Tom Brady's successful court fight against a suspension doesn't involve the quarterback. It's really…
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Executive LeadershipArticleOver 5 years old
Keep Your Influence Intact
Smart association leaders know they can’t take their influence for granted, even when they’ve built an excellent reputation.…
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Executive LeadershipArticleOver 5 years old
The Influence of Everyone
Most people see CEOs as the main influence-wielders, but persuasion guru Robert Cialdini shows how simple “small-Big” shifts…
