Friday Buzz: Tips on Becoming an Influencer

We all know that industry influencers have a lot of power. They get good jobs, great speaking gigs, and become effective advocates for their associations or nonprofits.

To raise your own public profile, check out this guide from HubSpot on how to become a digital influencer  (opens in a new tab). Start with determining what social channel works best for you. Consumer-oriented influencers prefer Instagram, but Twitter or LinkedIn is a better channel for those who want to be thought leaders.

Like any marketing effort, you’re going to need a content strategy. “Just like in inbound marketing, the format and quality of the content you publish will make or break your chances of successfully building yourself as a social media influencer,” writes Kevin Payne. He goes on to describe steps for developing your personal editorial strategy.

And, of course, you need to grow your network. “Blogging can help you kickstart your follower base by helping you get discovered,” says Payne. “By including social media sharing buttons on each of your blog posts, your visitors can share your content with their respective social media networks.”

Event Change of Pace

How to Change Your Event’s Metabolism by @360LiveMedia  (opens in a new tab) #pcma  (opens in a new tab) #eventprofs  (opens in a new tab) https://t.co/Eq4yrkeZOd  (opens in a new tab)

— Dave Lutz (@VelChain) June 18, 2018  (opens in a new tab)

When planning your next event, think back to your past meetings and consider whether they have the fast-paced metabolism of an athlete, or the sluggish metabolism of a couch potato.

“Most event metabolic set-points were set long ago,” writes Don Neal in a 360 Live Media post  (opens in a new tab). “Whose job is it to reset them for the fast-paced, energetic, vibrant era of today? Who owns the energy level? Who’s taking the hourly pulse of your event to see if your audience is tuned-in to the frequency that makes them feel their best?”

Other Links of Note

As news organizations look to grow members, could the Spotify model work? The Membership Puzzle Project delves into the issue  (opens in a new tab).

Infographic of the Day: Social Media Today takes a look at the ROI of social media  (opens in a new tab).

Leaders often need to tell employees “no.” Here’s how to do it without making it personal from Fast Company  (opens in a new tab).

(patpitchaya/iStock/Getty Images Plus)