Tag
Influencers
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MembershipArticleOver 5 years old
Make the Dynamics of Member Influence Work for You
Social-network research shows just a few influential members of a large group can take a new idea and…
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GovernanceArticleOver 5 years old
NFL Commissioner to Team Owners: We’re Dropping Our Tax-Exempt Status
In a move that will allow it to shield executive compensation and get Congress off its back, the…
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Marketing / CommunicationsArticleOver 5 years old
How the NFL Referees Association Got Wrapped Into “Deflategate”
The organization that represents pro football referees gave ESPN an earful after a report appeared to tie referees…
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GovernanceArticleOver 5 years old
Game Over? Congress Takes Fresh Aim at NFL’s Nonprofit Status
Newly minted House Oversight and Government Reform Committee Chairman Jason Chaffetz wants NFL Commissioner Roger Goodell to explain…
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Marketing / CommunicationsArticleOver 5 years old
Subtle Techniques: Small Is the New Big
How subtle techniques can help you change others’ behaviors and attitudes at work and at home.
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NFL Players Union Backs Plan to Loosen Drug Policies
Players in the football league, who have seen teammates and rivals receive long suspensions for relatively minor infractions,…
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Marketing / CommunicationsArticleOver 5 years old
#LAstory: How Discover Los Angeles Won Instagram
The Los Angeles Tourism & Convention Board's recent ad campaign "What's Your L.A. Story?" got a lot of…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Another Way to Think About Design
If you're trying to influence people, design is a great way to do it, marketing expert Seth Godin…
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Marketing / CommunicationsArticleOver 5 years old
Online influencers: How to Connect With the A-List
Online influencers are people with big voices and big audiences on the web, and they can help your…
