Article Marketing / Communications 2 min read
Wednesday Buzz: Everyone Loves Complaining About Politicians
A newspaper association taps its members to build a list politicians don't want to be on. Also: business lessons from the failure of a popular cupcake chain.
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If youâre looking for something unopinionated, donât click this link (opens in a new tab).
Behind it is a lengthy, somewhat profane roundup of the worst politicians in the country, including big names (four governors, a couple of senators, Donald Trump) and small (county sheriffs, state senators, city council members). What do they have in common? Easyâthey were gathered by the Association of Alternative Newsmedia from a wide array of AANâs member publications.
Itâs a fun read, one totally in the wheelhouse of the alt-weekliesâ26 of them will publish it in their pagesâand full of irreverent commentary and political corruption.
âAnd thereâs more than just the usual stodgy Washington losers,â the associationâs Chuck Strouse promises in a blog post on the effort (opens in a new tab).
In a brilliant example of crowdsourcing, more than 50 journalists took part in forming the listâwhich shows what you can do if you can get everyone on the same page.
Donât Just Serve Cupcakes
Two Important Lessons from Crumbled Crumbs Bake Shop: Little Crumbs Bake Shop failure gives all business leade⊠http://t.co/adTrjy9w0u (opens in a new tab)
â adam_hartung (@adam_hartung) July 8, 2014 (opens in a new tab)
Your appetite might disagree, but your waistline might find this assessment on-point: You canât eat cupcakes all day, every day.
The dramatic death of the popular cupcake chain Crumbs, the nationâs largest, came without warning Monday night, but there are certainly important lessons from the shutdown. According to Forbes contributor Adam Hartung (opens in a new tab), there are two big ones that translate to any part of the business world: Donât let your passion get in the way of your business goals, and be ready to diversify when trends shift.
Hartung argues that the companyâs downfall was avoidable.
âLeadership needed to overcome its passion for cupcakes and [should have] taken a much larger look at customer needs to find alternative products,â he writes. âIt wasnât hard to identify that some diversification was going to be necessary. And that would have been much easier if they had put in place a system to track trends, observing (and admitting) that their âcoreâ market was stalled and they needed to move into a new trend category. Which with a good planning system they could have identified.â
That may not be an easy cupcake to swallow, but sometimes you need to take the first bite. (ht @adam_hartung (opens in a new tab))
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Donald Trump made this list of worst politicians despite not being an elected official. (Slaven Vlasic/Getty Images/Thinkstock)
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