Tag
B2B media
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Marketing / CommunicationsArticleOver 2 years old
Reputation Management & How To Bounce Back
No matter the source of your reputational hit, it’s important to understand your options—and why you can only…
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Marketing / CommunicationsArticleOver 5 years old
Three Steps to Starting a Podcast
Whether or not the idea to start a podcast is yours, your supervisor’s, or from a board or…
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Marketing / CommunicationsArticleOver 5 years old
An In-House Newscast Keeps Messaging Under Control
Hearsay posted on social media about association announcements before their official release can cause headaches. One association came…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: The Podcasting Model Holds Up
Despite early concerns that podcast listening would fall into decline, ad revenue projections are up, an IAB report…
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Marketing / CommunicationsArticleOver 5 years old
Don’t Get Faked Out by Phony Video Content
When a video that appeared to show House Speaker Nancy Pelosi slurring her words spread across social media…
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Marketing / CommunicationsArticleOver 5 years old
Media Groups Join Forces with Google to Bolster Local News Advertising
The Local Media Consortium and the Local Media Association have teamed up for an awareness campaign urging advertisers…
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Business DevelopmentArticleOver 5 years old
Entertainment Group Rebrands for the Streaming Age
The one-time Entertainment Merchants Association, now called OTT.X, moved to its new niche after seeing major success with…
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Marketing / CommunicationsArticleOver 5 years old
Does the Algorithm Tell the Whole Story About Your Content?
When it comes to content strategy, it’s easy to lean on algorithms to make decisions on content presentation—but…
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Marketing / CommunicationsArticleOver 5 years old
Why One Group Took the Plunge Into Podcasting
The International Trademark Association launched a podcast last fall to talk industry trends. The twice-monthly cast not only…
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AdvocacyArticleOver 5 years old
N.Y. Bar Association Launches Task Force Aimed at Saving Local News
The New York State Bar Association will work to build a legal perspective on the ongoing decline of…
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Marketing / CommunicationsArticleOver 5 years old
Reach Members on the Air with Podcasts
Podcasts are growing in popularity right now, and it could be a medium ripe for associations to recruit,…
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LearningArticleOver 5 years old
Daily Buzz: Podcasts on the Rise
Although social media use is common among Americans, the numbers are stalling. But when it comes to podcasts…
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Marketing / CommunicationsArticleOver 5 years old
Tech Memo: Podcasting Play
The popular medium is a place for experimentation. Here’s how the Online News Association is putting its mark…
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Marketing / CommunicationsArticleOver 5 years old
How the American Camp Association Created its Podcast
It’s no secret that podcasts are rising in popularity. Here’s how the American Camp Association created its CampWire…
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Marketing / CommunicationsArticleOver 5 years old
Is Now the Time to Launch a Paywall?
Momentum seems to be building around the paywall model in the news industry at the moment—and it could…
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Marketing / CommunicationsArticleOver 5 years old
Report: The Nature of Public Trust in 2018
A new report from the public relations giant Edelman finds that trust in institutions, including nonprofits, is seeing…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Lessons From Amazon’s Rose Parade Parody
There’s nothing wrong with bringing humor to your event—just make sure your audience is in on the joke.…
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Marketing / CommunicationsArticleOver 5 years old
The Modern Lobbyist’s Must-Have Skill Set
If you spend a significant amount of time as an advocacy professional, you will need to get comfortable…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Greta Gerwig’s Lesson on Asking for a Favor
Director Greta Gerwig’s heartfelt letters to major musicians asking for music rights for her movie can teach us…
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Marketing / CommunicationsArticleOver 5 years old
For-Profit Magazine Purchase Allows Association to Broaden Communications Efforts
The American Orthotic & Prosthetic Association hopes to open up new content areas and draw new audiences with…
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Marketing / CommunicationsArticleOver 5 years old
How Tennis Is Serving Up Real-Time Analytics for Members and Media
The Women's Tennis Association has leveraged a close partnership with the technology company SAP to help build analytics…
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Marketing / CommunicationsArticleOver 5 years old
Conference Circuit: Get the Information Out
The National Information Officers Association’s 2017 Training Conference takes place in Clearwater Beach, Florida, next week. The four-day…
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AdvocacyArticleOver 5 years old
Why the Newspaper Industry Wants an Antitrust Safe Harbor
The News Media Alliance, a group representing thousands of newspapers throughout the United States, is working to make…
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Marketing / CommunicationsArticleOver 5 years old
Is Now the Time for Your Association to Embrace Podcasting?
The world of online radio in general and podcasting in particular are seeing major growth, according to recent…
