Tag
B2B media
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Career DevelopmentArticleOver 5 years old
American Press Institute Conducts Largest-Ever Journalism Survey
In an attempt to define 21st-century journalism and identify the challenges journalists face today, the American Press Institute…
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Marketing / CommunicationsArticleOver 5 years old
Niche Publishing: Your Content Strategy Can’t Stay Still
The world of niche publishing may not be quite as focused on the almighty pageview or banner ad…
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Marketing / CommunicationsArticleOver 5 years old
Extra, Extra! Get Attendees to Read (or Watch) All About Your Conference
Is a conference newspaper, blog, or news show the best way to cover your association’s convention? See how…
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Members onlyMarketing / CommunicationsTemplateOver 5 years old
Magazine Editor
A sample job description for an association magazine editor, covering editorial planning with a volunteer advisory council, managing…
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Marketing / CommunicationsArticleOver 5 years old
Curated Newsletters: Get Your Voice Out Front
Eyeing the opportunity to add the term "thought leader" to your resume? Perhaps a curated newsletter written under…
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Conscious InclusionArticleOver 5 years old
LGBT Media Group: Here’s How to Tell the Caitlyn Jenner Story
In an open letter to members of the media, the National Lesbian and Gay Journalists Association shared advice…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Turn Your Data Into a Story
Don’t count on your data to tell its own story. Craft a narrative around its insights! Plus: The…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Make Your Old Content New Again
The value of resurfacing old print content that might be useful for your current audience, despite its age.…
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Marketing / CommunicationsArticleOver 5 years old
Know Your News? Prove It By Taking Our Quiz
Welcome to this week's news quiz featuring questions from some of our most recent articles. Find out how…
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Conscious InclusionArticleOver 5 years old
Hispanic Journalists to Assess Race in Spanish-Language Media
After offensive comments led to a Univision host's firing, the National Association of Hispanic Journalists is working to…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: The Divide Between Journalism and Public Relations
Journalists and PR folks air out their differences on Twitter and in blog posts. Plus: Some wicked-cool project management…
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Marketing / CommunicationsArticleOver 5 years old
With Gawker’s Push , Correspondents’ Association Gets More Transparent
Last week, Gawker took the bold step of making White House “pool reports,” mostly available only to other…
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Marketing / CommunicationsArticleOver 5 years old
Let The Sunshine In: Groups Leverage Sunshine Week’s Bright Light
The 10th anniversary of Sunshine Week—an effort by journalism and free-speech groups to highlight the value of open…
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Meetings / EventsArticleOver 5 years old
NAA mediaXchange: Read All About It
NAA mediaXchange 2015 gathers newspaper industry executives to share knowledge on how to generate revenue and increase their…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: The Post-Gigaom Publishing Landscape
The end of a prominent technology blog presents a cautionary tale for publishers. Plus: an equation built to…
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Business DevelopmentArticleOver 5 years old
Hollywood Post Alliance Group Renames, Hoping to Expand Reach
The Hollywood Post Alliance last week announced it was rebranding itself, in the hopes of becoming more inclusive.…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Life Lessons From David Carr
Wisdom and translatable, down-to-earth insights from the legendary media critic, who died Thursday night. Plus: The latest on…
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Marketing / CommunicationsArticleOver 5 years old
For PMMI, New Media Group Is About More Than Publications
PMMI beefed up its digital offerings with the purchase of Summit Media Group last fall. Since then, the…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: What SkyMall Teaches About Captive Audiences
The catalog company that has enticed passengers with in-flight shopping for a quarter of a century just filed…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Cutting Through Complexity With Cartoons
Struggling to convey a complex message? It may be worth considering a more artistic approach. Plus: A low-tech…
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Marketing / CommunicationsArticleOver 5 years old
Comings and Goings: November/December 2014
A roundup of new hires and other personnel moves in the association industry.
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: New Media Lessons That Associations Should Heed
How nonprofits can keep a place at the table, even as the media world constantly changes. Also: Even…
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Marketing / CommunicationsArticleOver 5 years old
DuckTales: How to Revive Old Ideas
How two old-school cartoons have managed to keep things fresh with the help of the occasional twist. Also:…
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Marketing / CommunicationsArticleOver 5 years old
An Unfortunate ISIS Association: One Nonprofit’s Acronym Problem
Many names have been used to describe the the jihadi terrorist organization recently dominating the news. Media organizations,…
