Tag
B2B media
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Organizational StrategyArticleOver 5 years old
Content Strategy: Build Around Your Users’ Habits
If you’re trying to reach modern audiences with your content strategy, your association needs to be multiple places,…
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Meetings / EventsArticleOver 5 years old
Lessons From This Year’s White House Correspondents’ Dinner
Some meeting-related takeaways from last weekend’s White House Correspondents’ Dinner, which was missing something for the first time…
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Marketing / CommunicationsArticleOver 5 years old
News Media Alliance Tackles the Fake News Epidemic
As the issue of fake news continues to grow and become part of public debate, a new campaign…
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Marketing / CommunicationsArticleOver 5 years old
Updated Guide Focuses on Spanish-Language LGBTQ News Coverage
Three organizations have published an updated style guide to help journalists accurately report on the LGBTQ community.
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Marketing / CommunicationsArticleOver 5 years old
The Power of Podcasts
Dr. Vincent Racaniello likes microbes. A lot. So much that Racaniello, a professor of microbiology at Columbia University,…
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Marketing / CommunicationsArticleOver 5 years old
The Senate’s Press Secretaries Group Keeps It Bipartisan
For more than 40 years, the U.S. Senate Press Secretaries Association has helped communication pros do their jobs—in…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Medium Turns the Page on Advertising
The distributed content-sharing platform Medium is moving away from advertising altogether. Why? Founder Ev Williams says the model…
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Marketing / CommunicationsArticleOver 5 years old
Podcast News: Get Your Association on the Airwaves
Conversational and quirky, association podcasts can be much more than shop talk. Done right, they can engage professional…
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Marketing / CommunicationsArticleOver 5 years old
2016 Election: Pressure’s On. Keep Your Composure
One editor's approach to election night offers a "voice of reason" to a very emotional campaign cycle. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Clown Group Looks to Change Public Perception on Clowning
In light of the creepy clown hysteria, the World Clown Association is speaking out and hoping to clear…
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Marketing / CommunicationsArticleOver 5 years old
Be Heard: A Podcasting Primer
Wouldn't you like to connect with your members at anytime and anywhere? One solution is to start a…
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Marketing / CommunicationsArticleOver 5 years old
Survey: Media Outlets Measure Engagement, But Don’t Act on It
A new survey from the Engaging News Project finds that most newsrooms track a number of data points…
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Marketing / CommunicationsArticleOver 5 years old
Newspaper Association of America: Lessons From a PR Stumble
The Newspaper Association of America wasn't out of line to criticize John Oliver's segment on journalism. But when…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Tell a Story with a Solution Headline
Headlines that feature ways to address problems garner more clicks online. Plus: PETA brings back a Prince song…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: ‘Modern Family’ Gets an Association Friend
Phil Dunphy of Modern Family becomes one association's ideal pitchman. Plus: Google makes it easier for event attendees…
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Marketing / CommunicationsArticleOver 5 years old
New Initiative Looks at How Public Views Science
After recent research revealed a perception gap between the public and scientists on a number of issues, the…
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Marketing / CommunicationsArticleOver 5 years old
Making the Most of an Unexpected Marketing Opportunity
Some types of advertising are fun to observe from the sidelines but seem out of reach for most…
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Marketing / CommunicationsArticleOver 5 years old
Correspondents: Campaign Trail Getting Out of Hand
In the wake of an alleged violent incident involving a reporter and a member of Donald Trump's staff,…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Analytics Annoyances
Analytics are essential to understanding how things work, but the editorial world generally doesn’t have very good analytics,…
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Marketing / CommunicationsArticleOver 5 years old
Medium: Learn to Embrace a Platform You Don’t Own
In the past year, the blogging platform Medium has become increasingly important as a way to distribute ideas…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Medium Captures Politicos
The simple blogging site is becoming a new hot platform for politicians and influencers ahead of the 2016…
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Marketing / CommunicationsArticleOver 5 years old
Magazine Industry to Ad Buyers: ROI or Your Money Back
A new initiative led by MPA: The Association of Magazine Media promises large advertisers that magazines can still…
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Marketing / CommunicationsArticleOver 5 years old
#ANturns10: 10 Years of Associations Now
October marks the 10th anniversary of Associations Now. To celebrate, we’re taking a look back at a decade…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: NFL Players Eye a Media Empire
The association that represents the NFL’s players launches its own media company. Plus: You don’t have to like…
