Tag
B2B media
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: How to Make Your Association a Media Star
Looking to bolster your association’s media presence? Take some advice from a pro. Plus: Brace yourself for the…
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Marketing / CommunicationsArticleOver 5 years old
Media Groups Condemn Arrest of Reporters During Ferguson Protests
As locals and police continued to clash in a small St. Louis suburb this week, two journalists on…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: The Story Behind the New Yorker Redesign
How do you renovate an old, storied brand? And how does an illustrious history complicate efforts to move…
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Marketing / CommunicationsArticleOver 5 years old
Journalists to Obama Administration: Where’s the Transparency?
Despite early pledges by the president to improve the government’s handling of reporters, a number of journalist groups…
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Marketing / CommunicationsArticleOver 5 years old
The New Yorker: ‘Free’ As a Data-Gathering Expedition
Why The New Yorker decided it would start giving away its stories for free—for a little while. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Everyone Loves Complaining About Politicians
A newspaper association taps its members to build a list politicians don't want to be on. Also: business…
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Marketing / CommunicationsArticleOver 5 years old
Your Online Audience Deserves Better Than a Stream of Clickbait
Cheap, eyeball-grabbing online content is good for traffic, but are traffic numbers really your goal with content marketing?…
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Marketing / CommunicationsArticleOver 5 years old
Conference Circuit: Chatting About the Communication Conference
Experts gather in Seattle to discuss the brave new world of 21st century communication. Plus: A conference that…
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Marketing / CommunicationsArticleOver 5 years old
TV Meteorologists to Help Explain Climate Change
President Obama is asking TV weathercasters to help disseminate information on climate change. Recent research published by the…
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MembershipArticleOver 5 years old
Slate Plus: What Slate Might Learn From Associations
So you want to launch a membership program for your most avid readers? Associations have a little experience…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Tweet to Your Heart’s Content (With Context)
When taking on the role of a news outlet, be prepared to bring along an important tool—context. Also:…
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AdvocacyArticleOver 5 years old
“Almost” Journalism: Advocacy Groups’ News-Style Approaches
They may not be traditional, but organizations like Human Rights Watch and the Cato Institute have built influence…
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MembershipArticleOver 5 years old
Access as a Benefit: Slate’s News-Focused Take on Membership
In keeping with the trend of news outlets hunting for new revenue models, the popular online magazine is…
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Marketing / CommunicationsArticleOver 5 years old
Who Needs an Editorial Calendar? How to Grind Your Own Story Angles
Writing for the web doesn't always mean you need to pack an editorial calendar to the gills. Before…
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Marketing / CommunicationsArticleOver 5 years old
Media Reaction Sinks Cable Industry’s Latest Ad Campaign
When the National Cable & Telecommunications Association's newest viral marketing effort drew attention for all the wrong reasons,…
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AdvocacyArticleOver 5 years old
“Scrubbing In”: Nurses Petition MTV to Cancel ‘Salacious’ TV Show
Several nursing groups are calling on the network to take its new reality show Scrubbing In off the…
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Meetings / EventsArticleOver 5 years old
Social Media Roundup: More Deep Thoughts on Internships
With internships again under the microscope, one former intern in the association space speaks up. Also: Traditional media's…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Save Face By Hiring A PR Team
Professional clean-up, courtesy of your PR team. Also: Points to consider before enforcing—or implementing— an office dress code.
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Breaking Bad’s Chemical Connection
One association's link to the hit AMC series, which ends its run this weekend. Also: celebrating Google's 15th…
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Moving Beyond Monty Python
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and…
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Marketing / CommunicationsArticleOver 5 years old
Study: Association Content Is Most Trusted Among Buyers
Online research and white papers from professional associations and industry groups was rated more valuable and trustworthy among…
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Marketing / CommunicationsArticleOver 5 years old
Localore: Association of Independents in Radio’s New Tech Effort
The Association of Independents in Radio (AIR) is pushing member innovation with its new site, Localore. Also: Auto-analytics tools…
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MembershipArticleOver 5 years old
American Business Media Merges With Software Association
After 107 years of being an independent organization, American Business Media is merging with the Software & Information…
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Members onlyMarketing / CommunicationsTemplateOver 5 years old
NAA – Fusion
A supplement to the Newspaper Association of America (NAA) member magazine focused on leadership and readying staff for…
