People everywhere are talking about data. Corporations are using big data to project future markets and reach new customers, governments are using data to better inform policy decisions, and your association could use those insights to fuel membership growth or improved fundraising.

Google Analytics is a great place to dip your toes into the data waters, especially if you work with your organization’s marketing team.

“There’s a reason analytics is the rising star of digital marketing. Your executive board needs proof as to whether or not the investment in marketing is paying off,” Megalytic Founder and President Mark Hansen writes in a post for CMSWire.

To ensure you’re not being left in the dust, check out Hansen’s extensive primer on some of the most important functions of Google Analytics, such as proving the success of a particular campaign, extending Google Analytics’ influence to other departments, and finding out what your audiences are actually interested in.

Upcoming Conference of the Day

There’s still time to register for the annual Abila Users & Developers Conference being held February 22-24 in Austin, Texas. If your association uses Abila’s membership management software, it may be worth sending at least one member of your team to learn the latest tips on how to make the most of Abila’s offerings.

Other Good Reads

Looking to launch an Instagram account for your organization? Social media strategist Issa Asad outlines a seven-step process that can help you hit the ground running, via SocialFish.

Whether you’re about to walk into a pivotal meeting or have a family dinner at home, “Intentional Energetic Presence” creator (and Inc. contributor) Anese Cavanaugh has three tips on how to ensure productivity and comfort.

It’s not too late to rev up a resolution for 2015! And this guide to “Top 10 Ways to Teach Yourself to Code”, from Lifehacker writer Melanie Pinola, is a great way to start.

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