Tag
Data Analytics
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Marketing / CommunicationsArticle
Transgender Journalists’ Group Launches Media Analysis Tool
The Trans News Initiative leverages an open-source database to provide reports on popularity—and gaps—in transgender coverage.
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LearningArticleOver 1 year old
Building Organizational Data Literacy: A Guide for Association Executives
According to the Data Literacy Project, 76 percent of key business decision-makers aren’t confident in their ability to…
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MembershipArticleOver 1 year old
Actions Speak Louder Than Surveys: A Smarter Approach to Member Feedback and Combatting Survey Fatigue
Survey overload isn’t just annoying. It’s a barrier to member engagement.
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MembershipArticleOver 1 year old
Demystifying Membership Analytics Four Straightforward Tips
Growing your membership base, deepening member engagement, and boosting retention rates are likely among your association’s top priorities.…
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MembershipArticleOver 1 year old
Stop Guessing, Start Growing: Keys to Unlocking Your Data
Use clean data to personalize experiences, boost engagement, and make smarter decisions that grow your association’s impact.
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MembershipArticleOver 1 year old
Smart Moves: How AI Is Shaping the Future of Associations
Artificial intelligence (AI) is transforming the way associations operate. From predicting member retention trends to automating personalized engagement,…
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Executive LeadershipArticleOver 1 year old
How to Build a Story Around Data
The numbers aren’t enough. Offering context can help surface and address biases people—including leaders—have around data.
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FundraisingArticleOver 1 year old
New Trends for Giving Tuesday
Americans are eager to make donations during the holiday season, but donors are more skeptical, want to know…
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Marketing / CommunicationsArticleOver 2 years old
Report: Targeted Emails Draw Higher Engagement
Higher Logic’s analysis of more than 2 billion messages showed the advantages of moving beyond email blasts.
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Marketing / CommunicationsArticleOver 2 years old
Get Comfortable with Artificial Intelligence
Harness the power of AI to derive greater efficiencies now and reap the benefits as the technology evolves…
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Organizational StrategyArticleOver 5 years old
Drive Your Organization’s Story Through Culture and Data
Data has always grounded association decision-making. But now it is moving beyond spreadsheets, trends, and projections, and into…
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MembershipArticleOver 5 years old
Use Fast Data You Gathered This Year to Improve the Member Experience
The upside of the shift to virtual platforms in the past several months is that members are interacting…
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Organizational StrategyArticleOver 5 years old
Three Keys to Successful Use of Data in Decision Making
Data is a powerful asset to have when facing new challenges. COVID-19 provides the perfect example: Medical experts…
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Executive LeadershipArticleOver 5 years old
Three Strategies for Selling Data-Based Decision-Making to Leaders Who Resist Data
In the first of our three-part series about data today, we invite people who typically make gut decisions…
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LearningArticleOver 5 years old
Data: Still Struggling With Analytics
Only 9 percent of businesses surveyed by the Institute of Management Accountants said they have completely implemented their…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Are You There, Chatbot?
Sometimes technology fails, and chatbots are no exception. The bots should work in tandem with humans to ensure…
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Organizational StrategyArticleOver 5 years old
Data Nugget: Still Struggling With Data
Businesses of all types use data analytics to gain a competitive edge and stay ahead of external trends…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: How Much Data Actually Comes From Your AMS?
Research shows that the number is a lot smaller than many associations might think. Also: what new research…
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Organizational StrategyArticleOver 5 years old
On the Fast Track to Fast Data
Fast data may be the next big thing, but what exactly is it, and how can it help…
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Meetings / EventsArticleOver 5 years old
Manage the Meetings Data Deluge
A ssociations have more meetings data at their disposal than ever, which is both a blessing and a curse.…
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Organizational StrategyArticleOver 5 years old
Data: How Big Data Boosts Recruitment
Top Uses for Data in Talent Acquisition Increase staff retention 56% Evaluate skills gaps 50% Build better candidate…
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Meetings / EventsArticleOver 5 years old
How Meeting Planners Can Manage the Data Deluge
Meeting planners can track more information than ever about attendees. That data can help you understand where your…
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Organizational StrategyArticleOver 5 years old
Data Nugget: How Big Data Boosts Recruitment
Organizations use big data to figure out a wide variety of complex problems and set strategies, including for…
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MembershipArticleOver 5 years old
I Can’t Live Without My … Nimble AMS
“Earlier this year, we transitioned to a new association management system, Nimble AMS. It’s a robust resource that…
