Tag
Data Analytics
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The Battle of the Tweets
A new tool highlights what fuels retweets on Twitter. Plus: how Vine may bring you back in the…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: What Got People Talking At MMCC 2014
The tech tools that were the talk of the 2014 Marketing, Membership & Communications Conference. Also: The things…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How Your Elections Drive Data
Members taking part in your elections can help bring to light important details about what’s working in your…
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Organizational StrategyArticleOver 5 years old
Sift Skills: The Value of Big Data for Associations
Associations are good at collecting data, but they’re less adept at analyzing it or knowing what to do…
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OperationsArticleOver 5 years old
CEO to CEO: Wanted Tech Tools
What technology tool would these CEOs invent to help them do their job better?
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Marketing / CommunicationsArticleOver 5 years old
Study: The CMO’s Role is Growing in Influence
Driving organizational revenue. Staying in front of customer issues. Responding to issues in real time. The chief marketing…
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Meetings / EventsArticleOver 5 years old
Lightwave Wristband: Real-Time Analytics, in the Flesh
A SXSW event pumped up the crowd—literally—with the help of some digital wristbands. Also: an association CEO's best…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Twitter Analytics Get Supercharged
With a new analytics platform, Twitter tells you more about your tweets than you've ever known before. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Added Value In Your Marketing Campaign
Here’s how you can add value to your marketing campaign. Plus: What custom variables can do for your…
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Marketing / CommunicationsArticleOver 5 years old
Many Nonprofits Value Video, But Struggle With Analytics
A recent survey finds that while most nonprofits consider video valuable, few know how to track results from…
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Marketing / CommunicationsArticleOver 5 years old
paidContent Live 2013: Four Important Ideas You Can Learn
It may have been a conference about content monetization, but last week’s paidContent Live 2013 shined an important…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Pinterest Launches Web Analytics
After ranking as one of the top social platforms, Pinterest finally rolls out its own analytics capability for…
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Marketing / CommunicationsArticleOver 5 years old
Email Newsletter Report Card Meant To Inspire Creativity
An email-based ad agency, LaunchBit, has a new program to help ensure your association's emails are at the…
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Career DevelopmentArticleOver 5 years old
Get to Know Your Data Analyst
Recent research unveils common characteristics among data analysts, with the goal of helping organizations hire and retain this…
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LearningArticleOver 5 years old
Learning to Love Big Data, A Little Bit At a Time
Every organization has data, sometimes mountains of it. But if you try to tackle it all at once,…
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Marketing / CommunicationsArticleOver 5 years old
The Coming Flood of Member Data: Brian Solis
Brian Solis talks on how the age of connected consumers swims in a sea of “big data.” Associations…
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Organizational StrategyArticleOver 5 years old
DSK Solutions’ Debbie King on Shifting Technology
DSK Solutions CEO Debbie King on how shifts in technology and business intelligence will affect IT staff roles.
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Marketing / CommunicationsArticleOver 5 years old
Are You Wired?: Analytics Overhaul
A strong focus on analytics data can help your association figure out where to focus its energies.
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Marketing / CommunicationsArticleOver 5 years old
Social Media Keeps Changing: Peek Over Your Shoulder
Twitter, Facebook, and Pinterest may get all the headlines, but don't forget about their smaller, quickly growing competitors.
