Jeffrey Cufaude: One Session, Many Approaches

On Monday, Idea Architects Principal Jeffrey Cufaude brought his big ideas to ASAE’s Marketing, Membership & Communications Conference. These included a lot of smart insights on member engagement.

And now that he’s done with his presentation, he has some thoughts on how it went. His session featured a mix of standard presenting, direct audience engagement, and learning-lab-based approaches—something he described to his audience as a stream of appetizers.

While he encouraged people to work together, he didn’t force them to if they felt more comfortable working solo.

In the end, it was a lot of different stuff, but it all hung together without a lot of extra clutter.

“I hope the participants experienced the session as focused, hands-on, and fast-paced—but not rushed—as that’s what all my design planning and prep was intended to create,” he explained in a blog post on his firm’s site  (opens in a new tab). “While I’d much rather have done this session in a 75- or 90-minute time block, I feel good about what we were able to do in only 60.”

Home Alone Advice

Ahhhh!!!! Perhaps the most clever blog post we’ve seen in a while comes from MemberClicks’ Callie Walker, who ties event planning to many people’s favorite movie ever, Home Alone  (opens in a new tab).

“Kevin McCallister never panicked when Harry and Marv broke into his house,” she writes. “He had a plan—and a backup plan at that. When a fire arises, stay calm, remember your plan, and make rational decisions.”

Be sure to read on for a good giggle. (ht @memberclicks  (opens in a new tab))

Other Links of Note

“When you are stuck at the bottom of a pit, find a way out. Don’t waste energy griping about how you got there.” — David M. Patt, founder of Association Executive Management  (opens in a new tab).

How should nonprofit organizations use Twitter? This SocialFish guest post  (opens in a new tab) by John Haydon should get you thinking.

Pinterest’s strategy for monetization? The company is planning to add “buy” buttons  (opens in a new tab).

(iStock/Thinkstock)